PERSONA Waterproof Eyeliner Pencil Plum — 24HR Creamy Sharpenable, Smudge-Resistant

PERSONA 24HR Plum Waterproof Eyeliner Pencil is a creamy, sharpenable liner that delivers waterproof, smudge-resistant definition that lasts all day and night.

This waterproof plum pencil balances rich color with a smooth glide and a fully sharpenable tip for precise lining or a soft, smoky blur. Formulated to set quickly and resist smudging, flaking, and fading, it’s offered in a shade range to flatter diverse skin tones and makeup styles. Made in the USA, cruelty-free and free of parabens and gluten, the pencil is designed for multi-use application across tightline, waterline, lash line, or as a base to deepen shadow looks.

How does this eyeliner hold up during a long day or night?

The formula sets down within about 30 seconds into a waterproof, transfer-resistant finish so it stays put from morning routines to evening plans. It resists rubbing and humidity without requiring frequent touch-ups and removes with an oil-based cleanser without harsh rubbing.

• 24-hour wear tested for long-lasting performance
• Waterproof finish that resists smudging and fading
• Quick-setting texture—no waiting for long drying times
• Easy removal with standard makeup removers

What application techniques work best with this sharpenable pencil?

Use short, controlled strokes to line the upper or lower lash line for clean definition, or smudge immediately for a smoky, lived-in effect. Because it’s crafted as a traditional sharpenable pencil, you can maintain a fine point for tightlining or a blunter edge for soft blending—use the Persona Sharpener for best results.

• Tightline with a freshly sharpened point for invisible lift
• Smudge with a brush or fingertip before it sets for smokey looks
• Layer under eyeshadow as a base to intensify color
• Sharpen gently to control tip thickness and precision

Which shade and finish options should I consider for my look?

Plum offers a versatile alternative to black—deep enough for definition yet warmer and more flattering on many skin tones. PERSONA’s 9-shade range spans mattes to metallics, so choose plum for a subtle pop, matte for classic definition, or a shimmer finish to lift evening looks.

• Plum for a rich, flattering hint of color
• Matte finishes for crisp, natural-looking lines
• Metallic or shimmer for evening and editorial looks
• Shade selection designed to complement varied skin tones

Is this eyeliner safe for sensitive areas like the waterline?

The creamy formula is designed to be used for tightlining and waterlining, but users with sensitive eyes should test first and avoid if irritation occurs. It’s formulated without parabens and gluten and is cruelty-free, supporting cleaner beauty preferences while still prioritizing performance.

• Formulated without parabens and gluten
• Cruelty-free and made in the USA
• Recommended patch test for sensitive users
• Removes with oil-based cleansers to reduce rubbing

Who is this for: The PERSONA 24HR Plum Waterproof Eyeliner Pencil suits anyone seeking a dependable, richly pigmented liner that performs under demanding conditions. It’s ideal for makeup-lovers who prefer a sharpenable pencil for precise control, professionals who need long-lasting definition for shoots or events, and everyday users who want a flattering alternative to black without sacrificing staying power. Choose plum for a warm, wearable color that transitions easily from daytime polish to dramatic evening looks.