Madison Reed Radiant Hair Color Kit — 2.5NNN Soft Black, 100% Gray Coverage & Conditioning

This at-home color kit uses Madison Reed’s Smart 8-Free formula to give rich, long-lasting color while minimizing exposure to ammonia, parabens, PPD, phthalates, gluten, SLS, resorcinol and titanium dioxide. Enriched with keratin, argan oil and ginseng root extract, the system is designed to protect hair fiber and leave strands soft and shiny after coloring. The Knockout Collection shade includes extra pigment for stubborn grays, and the kit contains everything needed for application: Radiant Cream Color, Conditioning Color Activator, gloves, cap, barrier cream and an instruction booklet.

Will this cover my stubborn gray roots?

The 2.5NNN Soft Black formula is formulated specifically for maximum gray coverage, using increased pigment load to penetrate resistant gray strands and blend them seamlessly with natural hair. Results are permanent color that resists fading when applied correctly and maintained with recommended recolor intervals.

• Extra pigment targeted for resistant or mostly-gray roots
• Designed for all-over refreshes or targeted root touch-ups
• Permanent formulation for long-lasting coverage

How gentle is the Smart 8‑Free formula for my hair and scalp?

Madison Reed’s Smart 8-Free formulation avoids eight commonly used harsh ingredients, making it a milder option than many traditional box dyes. Conditioning agents like keratin and argan oil help reduce dryness, and the included barrier cream and clear instructions support safer at-home application.

• Free from ammonia, parabens, PPD, phthalates, gluten, SLS, resorcinol, titanium dioxide
• Conditioning additives help maintain moisture and shine
• Dermatologist-tested and Leaping Bunny certified for cruelty-free assurance

How do I use this kit for the best results?

For optimal results, choose a shade within two levels of your natural color and follow the step-by-step manual included in the kit. Mix the Radiant Cream Color with the Conditioning Color Activator, apply to dry hair according to timing guidelines, then rinse and condition; regular touch-ups every 4–6 weeks keep color even and roots concealed.

• Mix cream color and activator thoroughly before application
• Leave on for recommended processing time for full penetration
• Rinse, condition, and follow maintenance schedule to prevent banding

What comes in the box and is it tested for safety?

The kit arrives complete with everything needed for a full application: Radiant Cream Color, Conditioning Color Activator, disposable gloves, protective cap, barrier cream and a detailed instruction booklet. Madison Reed performs dermatological testing and holds cruelty-free certification to give added consumer confidence.

• Full application set included—no need to buy extras
• Detailed instructions to minimize user error
• Dermatologist-reviewed and Leaping Bunny cruelty-free certification

Who is this for: This kit is ideal for someone seeking professional-strength permanent color at home, especially if you have stubborn grays, want a rich soft-black shade, and prefer formulas free of common harsh additives. It’s also suited to users who value added conditioning ingredients and cruelty-free credentials; choose a shade within two levels of your natural color for best results.

Ingredients

INGREDIENTS INCI [CTFA]: AQUA/WATER, CETYL ALCOHOL, PROPYLENE GLYCOL, ETHANOLAMINE, CETEARYL ALCOHOL, CETEARETH-25, COCAMIDE MEA, TOLUENE-2,5-DIAMINE SULFATE, CETETH-2, COCAMIDOPROPYL BETAINE, 2-METHYLRESORCINOL, OLETH-4 PHOSPHATE, OLEYL PHOSPHATE, POLYQUATERNIUM-6, ARGANIA SPINOSA KERNEL OIL, HYDROLYZED KERATIN, PANAX GINSENG ROOT EXTRACT, ASCORBIC ACID, DISODIUM EDTA, SODIUM METABISULFITE, SODIUM HYDROSULFITE, XANTHAN GUM, BUTYLENE GLYCOL, 4-AMINO-M-CRESOL, 2-AMINO-4-HYDROXYETHYLAMINOANISOLE SULFATE, M-AMINOPHENOL, 2-AMINO-3-HYDROXYPYRIDINE, 2,4-DIAMINOPHENOXYETHANOL HCL. 20VOL AND 30VOL (LIGHTENING) ACTIVATOR INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULFATE, PROPYLENE GLYCOL, DIMETHICONE, OXYQUINOLINE SULFATE, PHOSPHORIC ACID, TETRASODIUM EDTA, ETIDRONIC ACID.