Lunar Tides Semi-Permanent Hair Color — True Lust 8 fl. oz., Vivid Bright Red, Vegan Bond-Building

True Lust by Lunar Tides is a vivid, semi-permanent bright red hair color that deposits intense pigment while conditioning hair with a bond-building, vegan formula.

Whether you want a dramatic single-session transformation or a seasonal pop of color, this 8 fl. oz. semi-permanent dye is formulated to deliver bold red tones that fade gradually and predictably. Best results appear on pre-lightened hair, where the shade will be most vibrant; on darker bases, the color will offer subtle red undertones. The formula is vegan, cruelty-free, and includes a bond-building treatment to help improve manageability and leave hair feeling softer while it’s colored.

How should I prepare my hair for True Lust to get the brightest result?

For the most vivid, true-to-tube results, start with evenly pre-lightened hair. Lightening to a pale blonde creates the cleanest canvas so the red pigment shows clearly and evenly. If you have darker hair and prefer not to bleach, expect a translucent red tint or enhanced warm tones instead.

• Pre-lighten to level 8–10 for brightest payoff.
• Use the Lunar Tides bond-building treatment on dry, damaged sections before coloring.
• Perform a strand test to preview shade and processing time.

How long will the color last, and how does it fade?

True Lust is a semi-permanent dye designed to deliver rich pigment that gradually diminishes rather than abruptly washing out. Fading speed depends on hair porosity, washing frequency, and the type of shampoo used; cooler water and sulfate-free cleansers extend wear. The color typically softens into warmer, softer red tones over multiple washes, allowing easy transitions between looks.

• Fades gradually—ideal for experimentation and refreshes.
• Use color-safe shampoo and cool water to extend vibrancy.
• Refreshing or mixing with other Lunar Tides shades customizes wear length.

Will this product damage my hair?

The formula includes a bond-building treatment intended to support hair strength and improve softness during the coloring process. It’s designed for dry, bleached, or color-treated hair and aims to leave hair more manageable compared with many conventional dyes. Still, any chemical process can alter hair condition, so following aftercare and conditioning recommendations helps maintain health.

• Includes bond-building ingredients for improved manageability.
• Vegan and cruelty-free formula avoids animal-derived additives.
• Follow with deep conditioning and limited heat styling for best results.

How do I use True Lust at home for salon-quality results?

Apply to clean, dry, pre-lightened hair for maximum pigment deposit and even coverage. Distribute the color evenly from roots to ends, process according to the strand-test result, then rinse until water runs clear; follow with a gentle conditioner. For first-time users, work section by section and consider a helper for full-head application to ensure consistent saturation.

• Section hair and apply evenly with applicator brush or gloved hands.
• Process based on strand test—timing affects intensity.
• Rinse with cool water and condition to seal cuticle and color.

Who is this for: True Lust is aimed at anyone wanting a bold, red statement—creative colorists, salon professionals, or at-home users comfortable with lightening hair. It’s especially well suited for those with pre-lightened or naturally light hair seeking a bright, high-impact red. If you prefer low-commitment color that’s easy to refresh or blend with other shades, or you value vegan and cruelty-free products with conditioning benefits, this formula is a strong fit.

Ingredients

Water/Aqua/Eau, Cetyl alcohol, Stearyl alcohol, Behentrimonium chloride, Glycerin, Stearalkonium chloride, Cetrimonium chloride, Carthamus tinctorius (hybrid safflower) seed oil, Sorbic acid, Hydrolyzed oat protein, Hydrolyzed rice protein, Phenoxyethanol, Aspergillus ferment, Arginine, Parfum/Fragrance