L'Oreal Paris Superior Preference permanent hair color — Dark Auburn 4R, 2‑kit pack, fade‑defying shine up to 9 weeks

L'Oreal Paris Superior Preference Dark Auburn 4R is a permanent at‑home hair color kit that delivers luminous, fade‑defying rich auburn tones and up to nine weeks of radiant-looking color.

This two‑kit pack contains L'Oreal Paris' long‑standing Superior Preference formula reworked as a no‑drip gel dye with an included Shine Protect Conditioner to help maintain vibrancy and gloss. The system combines concentrated color gel and developer crème with a conditioning finish to coat hair fibers evenly, neutralize brassiness and deliver multi-dimensional auburn reflections from root to tip.

How does Superior Preference keep dark auburn looking vibrant for weeks?

The formula uses a translucent gel dye that adheres more uniformly to hair strands, reducing color loss from washing and environmental exposure. A UV filter plus a vitamin E‑infused Shine Protect Conditioner help preserve first‑day color and add reflective shine.

• Translucent gel dye for even pigment deposition
• Concentrated long‑lasting dyes designed to resist fading
• Shine Protect Conditioner with UV filter and vitamin E
• No‑drip texture for precise, uniform application

What comes inside the Dark Auburn 4R hair color kit?

Each kit contains the items needed to color hair at home safely and effectively: color gel, developer crème, the Shine Protect Conditioner, a pair of gloves and an instruction leaflet. This pack includes two full kits, enough for multiple applications depending on hair length and thickness.

• Color Gel (translucent, no‑drip)
• Developer Crème to activate the dye
• Shine Protect Conditioner with UV filter and vitamin E
• Gloves and easy step‑by‑step instruction leaflet

Will this shade cover gray hair and prevent brassiness?

Superior Preference is formulated for reliable gray coverage while delivering multi-tonal dimension to minimize flatness or brassiness. The dye pigments and conditioner work together to lay down rich auburn tones and maintain natural-looking depth that reduces unwanted warm tones.

• Gray coverage formulated into permanent dye pigments
• Color-balancing translucent gel minimizes harsh or brassy tones
• Conditioner helps lock in tone and add protective sheen

How easy is it to apply at home, and what results can I expect?

The no‑drip gel texture improves control during application for cleaner, more precise coverage, which is helpful for self‑application or touching up regrowth. Expect salon‑inspired, multi-dimensional dark auburn color with glossy finish when instructions are followed and processing times observed.

• No‑drip gel eases application and coverage control
• Follow timing on the leaflet for even development
• Finish with the included Shine Protect Conditioner for glossy results

Who is this for: This product is aimed at people who want a reliable permanent at‑home hair color that produces rich, multi‑tonal dark auburn results and long‑lasting shine. It's suitable for a wide range of hair types and those seeking gray coverage, reduced brassiness, and an easier, less messy application process. If you prefer salon-style depth and reflective color without weekly maintenance, this two‑kit pack offers value for repeat coloring or for longer hair that requires extra product.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1055894 L'OREAL PARIS - PREFERENCE - Nuance 5MB US INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE AMMONIUM ACETATE PARFUM / FRAGRANCE SODIUM METABISULFITE p-PHENYLENEDIAMINE 2-AMINO-3-HYDROXYPYRIDINE p-AMINOPHENOL ERYTHORBIC ACID 2-METHYL-5-HYDROXYETHYLAMINOPHENOL 4-AMINO-2-HYDROXYTOLUENE RESORCINOL m-AMINOPHENOL ALPHA-ISOMETHYL IONONE EUGENOL LINALOOL CITRONELLOL FIL CODE D33281/2 Formula 1087166 K After Color Conditioner Preference INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18