Lime Crime Unicorn Hair Dye — Genie Deep Violet Purple, Semi‑Permanent Full Coverage, Conditioning Formula

Genie is a deep, semi-permanent violet-purple hair dye from Lime Crime that delivers vibrant, full-coverage color with a sweet citrus-vanilla scent.

Unicorn Hair by Lime Crime is a DIY-friendly, semi-permanent salon-grade color formulated to give bright, saturated tones without peroxide or ammonia. Genie provides an intense violet-purple payoff on pre-lightened hair and a noticeable tint on darker bases. The formula includes conditioning fatty acids and vitamins to help hair feel softer and appear shinier while you experiment with bold color looks.

How vibrant will Genie look on my hair?

Genie produces the most vivid results on pre-lightened platinum to medium blonde hair, where the deep violet displays its full saturation. On dark blonde or light brown hair you’ll see a strong tint; on darker hair the effect will be subtler and more of a color sheen than full coverage.

• Platinum to medium blonde: full, rich violet coverage.
• Dark blonde/light brown: noticeable violet tint with depth.
• Dark brown/black: translucent color or gloss effect.
• Always perform a strand test to preview shade and longevity.

How long does Genie last and how should I maintain it?

Semi-permanent pigments like Genie gradually fade over multiple washes; longevity varies by hair porosity, pre-lightening level, and washing habits. Using sulfate-free shampoos, cool water, and color-safe conditioners will stretch wear time and preserve vibrancy. Refreshing with a color-depositing conditioner or reapplying the dye can bring back intensity when needed.

• Expect fade over weeks to months depending on hair and care.
• Wash with cool water and gentle, sulfate-free cleansers.
• Limit heat styling and use UV protection to slow fading.
• Condition regularly to maintain shine and manageability.

Is Genie safe for at-home use and what should I know before applying?

Genie is formulated for at-home application and is free from peroxide, ammonia, and PPD, reducing common chemical aggressors in hair color. It’s still important to do a patch and strand test to check for allergic reactions and to verify color outcome on your specific base. Follow the included instructions for timing and application technique to achieve even coverage.

• Vegan and cruelty-free formula without peroxide or ammonia.
• Perform a patch test and strand test before full application.
• Apply to dry, detangled hair for best saturation and even result.
• Consider professional pre-lightening for maximum brightness.

What extra benefits does the formula offer beyond color?

Beyond bold pigment, Genie includes conditioning ingredients such as fatty acids and vitamins designed to help hair feel smoother and reflect light. The scent profile blends sugary citrus with vanilla for a more pleasant application experience compared to traditional dyes. Lime Crime also adheres to cruelty-free standards and third-party certifications.

• Contains conditioning agents to add softness and shine.
• Scented with citrus-vanilla for a sweeter application.
• Leaping Bunny and PETA certified cruelty-free brand.
• Formulated for strong color payoff and creative expression.

Who is this for: Genie by Lime Crime is ideal for anyone wanting an intense violet-purple shade without permanent commitment — especially those with pre-lightened hair seeking full saturation. It also suits creative individuals who prefer vegan, cruelty-free products and at-home styling freedom. If you need a subtler effect on darker hair, Genie still provides a luminous tint and glossy color sheen that enhances dimension and individuality.

Ingredients

Aqua/Water/Eau, Cetyl Alcohol, Glycerin, Stearalkonium Chloride, Glyceryl Stearate, PEG-100 Stearate, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Adansonia Digitata Seed Extract, Quaternium-75, Cetearyl Alcohol, Ceteareth-20, Tetrasodium EDTA, Citric Acid, Fragrance (Parfum), Methylchloroisothiazolinone, Methylisothiazolinone, Basic Blue 3 CI 51004, Basic Blue 7 CI 42595, Basic Violet 2 CI 42520.