LAURA GELLER NEW YORK Always There Waterproof Lengthening Mascara — Black, 100% Waterproof + Smudge-Proof for Volume & Lift

Always There Waterproof Lengthening Mascara by LAURA GELLER NEW YORK is a 100% waterproof, smudge- and flake-resistant mascara that builds volume and length with a single creamy, long-wearing formula.

This mascara is formulated to lift, separate and extend lashes while resisting water, humidity and everyday wear. The creamy black formula combines hard and soft waxes to create a texture that adds definition without clumping, and an engineered brush with soft, wavy fibers reaches each lash from base to tip. It’s designed for reliable, all-day wear whether you need endurance for long workdays, travel, or active weekends.

How does this mascara create both length and volume?

The formula uses a balance of hard waxes for structure and soft waxes for flexibility, allowing lashes to be coated and held without stiff buildup. The brush fibers separate lashes while depositing pigment evenly to visually extend and thicken each lash.

• Hard + soft wax blend for lift and hold
• Ultra-creamy black pigment for instant intensity
• Wavy, soft-bristled wand to reach inner and lower lashes
• Buildable application for customizable volume

Will it stay put through sweat, rain, or tears?

Yes — the Always There formula is fully waterproof and engineered to resist smudging and flaking, making it suitable for humid days, light rain, and long-wearing situations. It’s made to maintain lash definition without transferring to lids or under-eye areas.

• 100% waterproof finish for moisture resistance
• Smudge-proof and flake-proof wear for clean lines
• Stable pigmentation that won’t migrate during wear

How do I apply it for best results?

Start at the base of your lashes and sweep the wand upward toward the tips to coat each lash from root to end. For added volume, wiggle the wand side-to-side while moving upward and layer additional coats, allowing a few seconds between layers.

• Apply from lash root to tip for maximum length
• Wiggle slightly at the base to build volume
• Layer as needed for a fuller look without clumps
• Use the wand’s shape to reach corner lashes and lower lashes

How do I remove this waterproof mascara safely?

Because it’s waterproof and long-wearing, removal requires an effective cleansing step. Use a gentle oil-based or dual-phase eye makeup remover and press briefly to dissolve the formula before wiping gently to avoid tugging the delicate lash line.

• Use oil-based or bi-phase removers for cleaner removal
• Press remover on closed lids for a few seconds, then swipe
• Avoid harsh rubbing to protect natural lashes

Who is this for? LAURA GELLER NEW YORK Always There Waterproof Lengthening Mascara is suited for anyone seeking a reliable, black mascara that delivers both dramatic length and visible volume without clumping. It’s ideal for commuters, travelers, athletes, and anyone who wants long-lasting definition through humid weather, long days, or special occasions. If you prefer buildable coverage, need a waterproof option, and value a brush that reaches every lash, this mascara is a practical everyday choice.

Ingredients

INGREDIENTS: ISODODECANE, AQUA (WATER), CERA ALBA (BEESWAX), PARAFFIN, IRON OXIDES (CI 77499), CYCLOPENTASILOXANE, DISTEARDIMONIUM HECTORITE, PROPYLENE GLYCOL, VP/EICOSENE COPOLYMER, ALCOHOL DENAT., PEG-30 DIPOLYHYDROXYSTEARATE, PENTAERYTHRITYL HYDROGENATED ROSINATE, POLYVINYL ALCOHOL, LANOLIN, PHENOXYETHANOL, COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX), ASCORBYL PALMITATE, TOCOPHERYL ACETATE, TRIETHANOLAMINE, ETHYLHEXYLGLYCERIN.