Kenra Platinum Truly Thickening Shampoo 33.8 oz — Volumizing, Sulfate-Free for Fine & Color-Treated Hair

Kenra Platinum Truly Thickening Shampoo is a sulfate-free, color-safe volumizing shampoo that instantly creates fuller-looking, thicker hair and long-lasting style memory.

If you have fine or thin hair and need more body without weighty residue, this salon-grade 33.8 oz Kenra Platinum formula cleanses gently while boosting root volume and texture. Designed to work with the matching conditioner and styling routine, it aims to increase lift at the root, add hydration and shine, and help hair better hold styles. The formula is crafted for everyday use on color-treated hair and avoids sulfates to reduce color fade and harsh stripping.

How quickly will I notice more volume?

Most users report an immediate difference in body and root lift after the first wash when used with the Kenra Truly Thickening Conditioner. The effect is created by lightweight thickening agents that cling to strands without heavy buildup, making hair look fuller from the roots to the ends.

• Instant fullness at first use when paired with conditioner
• Clinically measured increase in root volume versus untreated fine hair
• Lightweight texture avoids flattening the hair throughout the day

Will this shampoo protect color-treated hair and reduce damage?

Yes — the formula is color safe and sulfate free, helping preserve dye vibrancy while cleansing. It also includes ingredients designed to reduce mechanical breakage during styling and combing, promoting smoother, stronger-looking strands with regular use.

• Sulfate-free base to minimize color stripping
• Reduces combing-related breakage compared to damaged, untreated hair
• Leaves hair easier to detangle for gentler styling

How does this shampoo affect styling and texture?

The shampoo adds subtle texture and enhances style memory so blowouts and shaped styles hold better. It doesn’t weigh hair down, allowing stylers and finishing products to work more effectively for volume, waves, or structured styles.

• Builds texture for easier styling and improved hold
• Improves style retention when used with complementary Kenra products
• Works well under styling sprays and heat tools without heavy residue

What results can I expect for hydration and shine?

Kenra Platinum Truly Thickening Shampoo balances lift with conditioning benefits to keep hair feeling hydrated and looking glossy. It cleanses while smoothing the cuticle so light reflects cleanly off strands, producing a healthy-looking finish.

• Provides noticeable hydration without greasiness
• Enhances natural shine and smooths the hair surface
• Suitable for frequent use on fine, thin, and color-treated hair

Who is this for: This shampoo is built for people with fine or thin hair who want instant fuller-looking hair without heavy buildup, and for anyone with color-treated hair seeking a gentler, sulfate-free cleanser. It’s a practical choice for salon professionals and at-home users who pair it with volumizing conditioners and styling products to amplify body, protect hair during styling, and maintain color vibrancy.

Ingredients

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Phenoxyethanol, Cetrimonium Chloride, Sodium Benzoate, Fragrance/Parfum, Citric Acid, Dimethicone PEG-8 Meadowfoamate, Sodium Methyl Cocoyl Taurate, Laureth-4, Coconut Acid, Aloe Barbadensis Leaf Juice, Sodium Chloride, Sodium Gluconate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Amodimethicone, Sodium Hydroxide, Polyquaternium-55, Cocamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Glycolate, Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer, Polyquaternium-10, Polyquaternium-7, Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer, Trideceth-10, Lactic Acid, Wheat Amino Acids, Soy Amino Acids, Benzoic Acid, Potassium Sorbate, Polyquaternium-72, Arginine HCL, Serine, Threonine, Benzyl Alcohol, Disodium EDTA, Acetic Acid, Tetramethyl Acetyloctahydronaphthalenes, Benzyl Benzoate, Hexyl Cinnamal, Limonene, Hydroxycitronellal, Citrus Aurantium Peel Oil, Linalool, Citrus Limon (Lemon) Peel Oil