Kenra Platinum Luxe Shine Shampoo — 33.8 oz Sulfate-Free Smoothing Shampoo for Frizzy, Color-Treated Hair

Kenra Platinum Luxe Shine Shampoo is a sulfate-free smoothing cleanser that boosts glass-like shine, controls frizz, and improves manageability for dull or damaged hair.

Made for color-treated and everyday hair, this salon-grade shampoo gently cleanses while replenishing moisture and smoothing the cuticle to reveal shinier, softer strands. Formulated to support style memory and reduce combing breakage, it works with the matching conditioner to deliver long-lasting style effects and easier detangling. The large 33.8 oz size is ideal for at-home use or professional stations.

How does this shampoo add shine without stripping color?

The sulfate-free formula uses smoothing agents and hydrating ingredients that polish the hair surface instead of harsh surfactants that can fade color. By smoothing the cuticle, light reflects more evenly, producing a high-shine appearance while preserving color vibrancy.

• Free of sulfates to minimize color fading
• Cuticle-smoothing ingredients for reflective shine
• Safe for regular use on color-treated hair

Can it tame frizz and make hair easier to manage?

Yes — the shampoo actively smooths hair and helps control humidity-driven frizz, so hair feels silkier and looks sleeker after washing. It also improves detangling, reducing mechanical damage from combing and brushing.

• Smoothing action reduces frizz and flyaways
• 88% easier detangling versus untreated damaged hair*
• Supports 2.5x stronger hair against combing breakage*

What results can I expect when I use it with the matching conditioner?

Used together, the shampoo and conditioner amplify hydration and shine while enhancing style memory so your look holds longer between styling sessions. The pairing replenishes the hair fiber for improved softness, manageability, and a polished finish.

• Glass-like shine and smoother texture
• Longer-lasting style and easier styling days
• Enhanced conditioning for a silkier touch

Is this product suitable for regular or professional use?

The 33.8 oz size and robust formulation make it a good fit for both in-home routines and salon environments. Its gentle, color-safe formula supports frequent washing without aggressively stripping treatments or color.

• Generous professional-sized bottle for salons or homes
• Formulated for regular use on various hair types
• Color-safe and sulfate-free for treated hair

Who is this for: Kenra Platinum Luxe Shine Shampoo is designed for people with dull, frizzy, or color-treated hair who want salon-quality shine, smoother texture, and improved manageability. It suits those who wash frequently or professionals seeking a large, dependable bottle that enhances style retention and reduces breakage during detangling. Pair with Kenra Platinum Luxe Shine Conditioner to maximize hydration, shine, and long-lasting styling effects.

Features:

• Adds glass-like shine & hydration
• Smooths hair & controls frizz
• 2.5x stronger hair against combing breakage vs. damaged untreated hair*
• Provides 88% easier detangling vs. untreated damaged hair*
• Provides long lasting style effects

Ingredients

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, Isostearamide MIPA, Betaine, Phenoxyethanol, Fragrance/Parfum, Sodium Lauryl Sulfoacetate, Hydroxyacetophenone, Dimethicone Propyl PG Betaine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glyceryl Laurate, Polyquaternium-7, Glycol Distearate, Laureth-4, Sodium Gluconate, Coconut Acid, Sodium Chloride, Benzoic Acid, Sodium Benzoate, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Fumaric Acid, Lactic Acid, Dehydroacetic Acid, Pentylene Glycol, Xanthan Gum, Hydroxycitronellal, Citral, CI 77019 (Mica), CI 77891 (Titanium Dioxide), Iron Oxides (CI 77491), CI 15985 (Yellow 6), Red 4 (CI 14700), CI 42090 (Blue 1), CI 77480 (Gold)