Kenra Platinum Deluxe Defense Shampoo 8.5oz — Sulfate-Free Strengthening & Color Protecting

Kenra Platinum Deluxe Defense Shampoo is a sulfate-free daily cleanser designed to strengthen hair, help prevent breakage, protect color vibrancy, and add shine while supporting heat styling resilience.

This salon-grade shampoo pairs advanced protective technology with a gentle, sulfate-free base to defend hair from the mechanical and thermal stresses of everyday styling. Formulated to work alongside Kenra Platinum Conditioner, it targets weakened strands to help reduce combing breakage, maintain moisture, and preserve color intensity through repeated washes. The lightweight texture creates a rich lather that rinses clean, leaving hair ready for styling without residue.

How does this shampoo reduce breakage during styling?

Platinum Deluxe Defense Shampoo fortifies hair so it better withstands combing and heat tools. Ingredients focus on rebuilding the hair’s surface and locking in moisture to reduce friction and strain on the strand.

• Reduces combing breakage by up to 91% versus damaged untreated hair.*
• Enhances moisture retention to minimize dryness-related snapping.
• Prepares hair for thermal styling by smoothing the cuticle.

Will it help keep my hair color from fading?

The formula is optimized to protect color-treated hair by stabilizing pigments and reducing the impact of washing and heat. Regular use helps maintain vibrancy through repeated shampoos without harsh sulfates that can strip dye.

• Preserves color vibrancy up to 82% after 20 washes when used as directed.
• Sulfate-free base minimizes pigment loss during cleansing.
• Lightweight conditioning agents lock in shine without weighing color down.

Is it suitable for daily use and all hair types?

Yes — the gentle, non-stripping formulation is safe for frequent use and works on a wide range of hair textures. It cleanses and defends without over-drying, making it a versatile choice for fine, medium, and thick hair.

• Scalp microbiome-friendly shampoo designed for daily routines.
• Balances moisture and manageability for varied textures.
• Compatible with color-treated, chemically processed, and heat-styled hair.

How does this product support lasting style memory?

The shampoo helps hair hold shape and style by smoothing the cuticle and retaining controlled moisture levels. This improved hair surface enables styles to set and stay in place longer, reducing the need for frequent touch-ups.

• Locks in moisture to help the hair keep form and texture.
• Works with Kenra styling products and conditioners for extended hold.
• Reduces frizz and flyaways for cleaner silhouette and shine.

Who is this for: Kenra Platinum Deluxe Defense Shampoo is ideal for anyone seeking a daily-strengthening cleanser that defends against breakage, preserves color, and supports heat styling. Choose it if you regularly use hot tools, have color-treated or fragile hair, or simply want a gentler sulfate-free shampoo that enhances shine and manageability.

*Claim reference: reduces combing breakage vs. damaged untreated hair; color retention data reflects testing up to 20 washes.

Ingredients

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, Betaine, Phenoxyethanol, Isostearamide MIPA, Sodium Lauryl Sulfoacetate, Fragrance/Parfum, Hydroxyacetophenone, Dimethicone Propyl PG-Betaine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Glycol Distearate, Laureth-4, Glyceryl Laurate, Sodium Gluconate, Polyquaternium-73, Coconut Acid, Sodium Chloride, Benzoic Acid, Sodium Benzoate, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Fumaric Acid, Lactic Acid, Dehydroacetic Acid, Citrus Aurantium Peel Oil, Limonene, Benzyl Salicylate, CI 60730 (Ext. Violet 2), CI 42090 (Blue 1)