JVR Purple Hair Mask Toner for Blonde, Bleached & Gray Hair 9.88 oz — Brassiness Neutralizer & Conditioning Treatment

JVR Purple Hair Mask Toner is an intensive purple-toning mask that neutralizes brassiness while conditioning and repairing blonde, bleached, silver, and gray hair.

Formulated to refresh cool tones and restore shine, this 9.88 oz mask combines violet pigments with keratin, argan oil, macadamia oil, panthenol and vitamin E to both tone and treat chemically processed hair. It works as a maintenance step between salon visits, depositing purple pigments to counteract yellow and orange undertones while delivering moisture and smoothing benefits without sulfates or parabens.

How does this mask neutralize brassiness without dyeing my hair?

The mask uses violet and purple pigments that sit on the hair surface to visually cancel warm yellow and orange tones through color theory, not permanent dye. Because the formula is a deposit-only toner and not a hair dye, it won’t alter your natural base color on dark hair but will visibly cool lighter shades.

• Violet pigments that counteract yellow/orange oxidation.
• Temporary deposit—fades with subsequent washes, allowing control.
• Safe for regular use to maintain cooler tones between salon services.

Will this mask repair and hydrate damaged bleached hair?

Yes—alongside toning, the mask contains conditioning and bond-supporting ingredients to improve texture and manageability. Keratin and panthenol help reinforce and smooth the hair shaft, while argan and macadamia oils supply lipids for softness and shine.

• Keratin for smoothing and strengthening strands.
• Argan and macadamia oils to lock in moisture and add luster.
• Panthenol and vitamin E to reduce frizz and improve elasticity.

How often should I use this purple mask and how long should I leave it on?

Frequency depends on how quickly your hair oxidizes and how strong you want the toning effect. For maintenance, use once weekly; for stronger brass reduction, apply 1–2 times per week. Leave the mask on for about 3–10 minutes—shorter for subtle toning, longer for deeper neutralization—then rinse thoroughly.

• Maintenance: once weekly for light toning and conditioning.
• Stronger toning: 1–2 times weekly, adjusting leave-in time.
• 3–10 minute window gives customizable results and avoids over-depositing.

Is this product safe for color-treated hair and daily use?

Designed for color-treated hair, the formula is sulfate-free and paraben-free to reduce stripping and irritation. It’s intended as a regular treatment rather than a permanent color process, so it supports long-term color maintenance when used as directed.

• Sulfate- and paraben-free to help protect color vibrancy.
• Not a dye—will not permanently change hair color on dark shades.
• Gentle enough for routine conditioning and toning upkeep.

Who is this for: JVR Purple Hair Mask Toner is suited to anyone with blonde, platinum, highlighted, silver, or gray hair who wants to reduce brassiness while improving softness and shine. It’s especially useful for people with bleached or chemically lightened hair needing both color maintenance and restorative conditioning between salon visits.

Ingredients

Aqua, Cetearyl Alcohol, Glycerin, Steartrimonium Chloride, Hydrolyzed Keratin, Macadamia Ternifolia Seed Oil, Panthenol, Sericin, Simmondsia Chinensis (Jojoba) Seed Oil, Copper Tripeptide-1, Argania Spinosa, Kernel Oil, Sodium Hyaluronate, Tocopheryl Acetate, Hydrolyzed Wheatprotein, Fragrance, Bis(C13-15 Alkoxy) Pg-Amodimethicone, Dimethicone, Phenoxyethanol, Aminoethylaminopropyl Dimethicone, Sodium Benzoate, Hydroxyethylcellulose, Dimethiconol, CI 60730, Stearamidopropyl Dimethyl- Amine, Citric Acid, Ethylhexylglycerin