GIOVANNI 2chic Ultra-Moist Shampoo — Avocado & Olive Oil 24 oz, Shea Butter Hydrating Color-Safe Formula

GIOVANNI 2chic Ultra-Moist Shampoo is a salon-grade, deeply hydrating cleanser formulated with avocado, olive oil and shea butter to soften and strengthen dry or color-treated hair.

This 24 oz bottle delivers a moisture-focused shampoo that cleanses without stripping natural oils, blending botanical extracts, aloe vera and a proprietary mix of vitamins and omega fatty acids. Designed for hair that needs extra slip, manageability and protection for color, the formula balances pH and helps reduce tangles while supporting a healthier-looking scalp and strands.

How does this shampoo hydrate and strengthen thirsty hair?

The formula combines avocado and olive oil as a "Dual Moisture" system to penetrate and replenish dry cuticles while shea butter provides longer-lasting softness. Aloe and botanical extracts help soothe the scalp and support moisture retention without leaving hair greasy.

• Avocado + olive oil blend adds lipids to dry strands for improved elasticity
• Shea butter delivers smoothing and detangling benefits
• Aloe vera and botanical extracts calm the scalp and maintain hydration

Is this safe for color-treated hair and frequent washing?

Yes — this shampoo is formulated to be color-safe and to cleanse without harsh stripping agents. Its gentle, vitamin-rich blend cleans while preserving color vibrancy and minimizing premature fading when used as part of a regular care routine.

• 100% color-safe formula, suitable for dyed hair
• Contains antioxidants and vitamins to support color longevity
• Gentle surfactants help maintain hair and scalp pH balance

What makes this an eco-conscious and cruelty-free choice?

GIOVANNI emphasizes plant-derived ingredients, recyclable packaging and cruelty-free standards. The product is vegan-friendly and Leaping Bunny certified, reflecting the brand’s commitment to responsible sourcing and reduced environmental impact.

• Vegan formula with organic ingredient selection
• Leaping Bunny certified and cruelty-free practices
• Recyclable bottle and eco-focused brand mission

How should I use the 2chic Ultra-Moist Shampoo for best results?

Lather a palm-sized amount into wet hair, focusing on roots and scalp to remove buildup, then rinse thoroughly. For intense moisture, repeat or follow with a matching conditioner or a weekly deep-conditioning treatment to lock in softness and manageability.

• Apply to wet hair, massage into scalp, rinse well
• Repeat if hair is very dry or product-heavy
• Pair with conditioner from the 2chic line for optimal softness

Who is this for: GIOVANNI 2chic Ultra-Moist Shampoo is suited to people with dry, coarse, damaged or color-treated hair who want a moisturizing, salon-quality wash with conscientious ingredient choices. If you prioritize hydration, color care, and eco-friendly, cruelty-free products, this 24 oz pump bottle delivers performance and value for regular at-home use.

Ingredients

Aqua (Purified Water), Sodium Cocoyl Glutamate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Sodium Cocoamphoacetate, Lauryl Glucoside, Glycerin, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Panthenol (Pro-vitamin B-5), Citric Acid, Fragrance, Glycol Distearate, Polysorbate 20, Xanthan Gum, Sodium Benzoate, Chlorophyllin-copper Complex, Phenoxyethanol, aloe Barbadensis (Aloe Vera) Leaf Juice, persea Gratissima (Avocado) Oil, litchi (Lychee) Chinensis Fruit Extract, olea Europaea (Olive) Fruit Oil, chenopodium Quinoa Flower/leaf Extract, butyrospermum Parkii (Shea) Butter Extract, helianthus Annuus (Sunflower) Seed Oil