EVA·NYC Purple Toning Hair Mask 8.4 fl oz — Neutralize Brass & Moisturize Blonde, Gray Hair

If your color has drifted warm between salon visits, this intensive mask targets unwanted brass with ultra-violet pigments while replenishing dry strands using wild cherry bark and conditioning agents. The creamy formula deposits cool-toned pigments to counteract yellowing, smooths cuticles for enhanced shine, and leaves hair scented with the brand’s ginger rose fragrance for a salon-finished feel at home.

How quickly will I notice cooler tones after using this mask?

Most users see an immediate reduction in yellow or brassy tones after one application. The ultra-violet pigments tint the hair briefly to neutralize warmth while the conditioning agents smooth and clarify the visual effect.

• Visible toning after one 3–5 minute treatment
• Best results on lightened, platinum, highlighted, or gray hair
• Works as a maintenance step between professional color sessions

Will this product moisturize as well as it tones?

Yes — the formula combines toning pigments with moisturizing botanicals like wild cherry bark to soften dry, brittle strands. You get both cooler-looking color and improved texture without over-drying typical of some purple products.

• Conditions mid-lengths and ends to reduce frizz
• Improves softness and manageability after rinsing
• Designed to add shine while toning brass

How do I use the mask safely to avoid over-toning?

Apply to freshly shampooed, towel-damp hair from mid-lengths to ends and leave on 3–5 minutes, then rinse thoroughly. Start with the shortest recommended time and increase only if needed to reach your desired coolness.

• Use weekly or as-needed for maintenance
• Test on a small section first if hair is very porous
• Rinse well to avoid any residual violet cast

Does this fit into a cleaner beauty routine?

The mask is formulated with a mindful ingredient policy and omits many controversial additives, aligning with cleaner haircare standards. It pairs well with sulfate-free shampoos and everyday conditioners in a low-toxicity routine.

• Formulated without over 1,300 unwanted ingredients
• Works alongside color-safe, sulfate-free products
• Responsible sourcing practices for key ingredients

Who is this for: EVA·NYC’s Bye Bye Brass Purple Toning Mask is ideal for anyone with blonde, highlighted, gray, or otherwise lightened hair who wants to neutralize warm tones while restoring moisture and shine. It’s a simple at-home step for people keeping color cool between salon visits, those with dry or porous ends needing extra conditioning, and anyone who prefers a fragranced, professional-feel treatment without heavy styling residue.

Ingredients

Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Isopropyl Myristate, Behentrimonium Chloride*, Polyester-37, Ethyl Macadamiate, Butyrospermum Parkii (Shea/Karite) Butter, Hydrolyzed Vegetable Protein, Prunus Serotina (Wild Cherry/Cerise Sauvage) Bark Extract, Zingiber Officinale (Ginger/Gingembre) Root Extract, Panthenol, Tocopheryl Acetate, Tocopherol, Cetrimonium Chloride*, Polyquaternium-37, Guar Hydroxypropyltrimonium Chloride, Isododecane, Neopentyl Glycol Diheptanoate, Ethyl Canolate, Dicaprylyl Carbonate, Sorbitan Oleate, Lauryl Glucoside, Acrylates/Stearyl Methacrylate Copolymer, Phenoxyethanol, Chlorphenesin, Ethylhexylglycerin, Sodium Benzoate, Tetrasodium EDTA, Citric Acid, Malic Acid, Aminomethyl Propanol, Isopropyl Alcohol, Fragrance/Parfum, Citrus Aurantium (Orange) Peel Oil, Limonene, Linalyl Acetate, Linalool, Hexyl Cinnamal, Tetramethyl Acetyloctahydronaphthalenes, Pinene, Geraniol, Hydroxycitronellal, Citral, Ext. Violet 2 (CI 60730) *antistatic agent/agent antistatique