Estée Lauder Brow Now Gel Eyebrow Pencil with Spoolie — Soft Brown, Buildable & 12‑Hour Wear

Estée Lauder Brow Now is a gel eyebrow pencil with a built-in spoolie that shapes, fills and sets brows for a natural or fuller look that lasts up to 12 hours.

Designed to simplify brow styling, this Brow Now Brow Defining EyeBrow Gel Pencil in Soft Brown combines a silky gel core with a tapered tip for precise application and a small spoolie to blend and groom. The formula glides on smoothly, builds from light to fuller coverage, and resists water and humidity for long-lasting wear. It sharpens with a standard pencil sharpener and is ophthalmologist- and dermatologist-tested for everyday use.

How does this pencil create natural-looking brows?

The gel-based lead deposits a soft, semi-matte color that mimics hair-like strokes without appearing harsh. Because the pigment is buildable, you can start with a feathered line and layer to intensify the shape. The integrated spoolie helps diffuse pigment so lines blend seamlessly into your natural brows.

• Slim gel tip for hair-like strokes and edge definition
• Buildable pigment from subtle to fuller coverage
• Spoolie blends and grooms for a soft, natural finish

Will it stay put through a day of sweat or humidity?

Yes — the formula is water- and humidity-resistant and formulated to provide up to 12 hours of wear. That means less midday touch-up and more confidence during busy days or humid conditions. For best longevity, let the applied color set briefly before rubbing.

• Up to 12-hour wear for extended hold
• Resistant to water and humidity for all-day durability
• Smooth application minimizes smudging during set time

How do I apply and maintain the pencil for precise results?

Start with light, short strokes in the direction of hair growth to build a base shape, then soften with the spoolie to blend. Use sharper lines to define the arch or tail and fluff the spoolie to create a natural transition. Close the cap tightly after each use and sharpen with a regular pencil sharpener when needed.

• Apply short, hair-like strokes for natural texture
• Blend with the built-in spoolie for even distribution
• Sharpen with a standard pencil sharpener; replace cap to protect the tip

Is this product suitable for sensitive eyes and everyday wear?

The Brow Now pencil is ophthalmologist- and dermatologist-tested, making it appropriate for use near the eye area. Its gentle, long-wear formula is designed for daily grooming and styling without excessive irritation for most users. As with any cosmetic, perform a patch test if you have a history of sensitivities.

• Ophthalmologist- and dermatologist-tested for eye-area use
• Gentle gel formula suitable for routine application
• Ideal for daily styling and travel-friendly grooming

Who is this for? If you want a quick, reliable tool to shape, fill, and groom brows with a natural finish, Brow Now in Soft Brown is a practical choice. It suits anyone seeking a low-fuss, buildable pencil with a blending spoolie and durable, water-resistant wear—perfect for beginners and makeup pros who value precision and all-day hold.

Ingredients

Ingredients: Dimethicone, Synthetic Wax, Octyldodecanol, Polybutene, Cetearyl Behenate, Disteardimonium Hectorite, Sorbitan Olivate, Propylene Carbonate, Synthetic Beeswax, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Synthetic Fluorphlogopite, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Iron Oxides (Ci 77491), Manganese Violet (Ci 77742), Bismuth Oxychloride (Ci 77163), Ferric Ferrocyanide (Ci 77510), Chromium Oxide Greens (Ci 77288), Chromium Hydroxide Green (Ci 77289), Ultramarines (Ci 77007)] Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.