ELEVEN AUSTRALIA Keep My Colour Blonde Purple Toning Shampoo, 10.1 fl oz — Neutralizes brassiness

This shampoo combines a blue base with Ext Violet 2 pigment to counter warm, yellow-orange tones and revive cool blonde shades after every wash. It’s formulated for regular at-home use and works on highlights, full-bleach blondes, and naturally light hair. The bottle holds 10.1 fluid ounces, giving you multiple treatments that help maintain salon-finished color between appointments.

How does this purple shampoo reduce brassiness?

Purple and violet pigments sit opposite yellow and orange on the color wheel, so they visually neutralize unwanted warm tones. When you lather the formula through damp hair, the cool pigments deposit briefly onto the surface to counteract brass without permanently changing your color.

• Blue base plus Ext Violet 2 targets yellow/orange undertones
• Cleanses while toning—no separate toner needed for light refreshes
• Rinses clean to avoid long-term buildup

How often should I use Keep My Colour Blonde Shampoo?

Frequency depends on how warm your blonde becomes and your hair’s porosity. Use it once or twice a week for maintenance; increase to 2–3 times weekly for stronger toning when brassiness is pronounced. Alternate with a regular sulfate-free shampoo to maintain hydration and avoid over-toning.

• Once or twice weekly for routine maintenance
• Up to 2–3 times a week for extra-cool results
• Pair with a hydrating conditioner on non-toning washes

Will this shampoo damage color-treated hair or dry it out?

The formulation is a cleansing, toning product rather than a bleaching agent, so it doesn’t alter color chemically. Like all purple shampoos, it can feel slightly drying if overused, so follow with a conditioner or mask for moisture and protection.

• Non-bleaching toning pigments preserve existing color
• Use conditioner after to replenish hydration
• Avoid daily use to prevent potential dryness or slight buildup

How do I apply it for best results?

Apply to wet hair, lather through mid-lengths to ends where brassiness is most visible, and let sit briefly before rinsing. Shorter processing (30 seconds to 2 minutes) gives subtle toning; leave up to 5 minutes for stronger neutralization on stubborn brass.

• Wet hair thoroughly, then massage shampoo in
• Rinse after 30 seconds–5 minutes depending on desired effect
• Follow with conditioner to seal and soften strands

Who is this for: ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo is aimed at anyone with highlighted, bleached, or naturally light hair who wants to maintain cool, salon-fresh tones at home. It’s suitable for people who prefer occasional at-home toning instead of frequent salon visits, and for users looking to reduce warmth without altering their base color chemically. If you have very dry or highly porous hair, combine it with nourishing conditioners or masks to balance toning with moisture retention.

Ingredients

Water (Aqua) (Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Acrylates Copolymer, PEG-12 Dimethicone, Glycerin, Cucumis Sativus (Cucumber) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Cymbopogon Schoenanthus Extract, Hydrolyzed Soy Protein, Hydrolyzed Quinoa, Sodium Levulinate, Triethyl Citrate, Polyquaternium-10, PEG-150 Distearate, Mica, Propylene Glycol, Triethanolamine, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Citric Acid, Sodium Hydroxide, Fragrance (Parfum), Linalool, Benzyl Alcohol, Titanium Dioxide (CI 77891), Ext. Violet 2 (CI 60730)