Drunk Elephant C-Firma Fresh Day Serum 28 ml — 15% Vitamin C fresh-mix, Brightening & Firming

Drunk Elephant C-Firma Fresh Day Serum is a freshly activated 15% vitamin C formula created to brighten, firm, and visibly improve signs of photoaging when mixed just before first use.

This daytime serum combines a high concentration of L-ascorbic acid with supporting antioxidants and fruit enzymes to reveal a more luminous, even-toned complexion. The packaging and formulation are designed so you activate the product yourself when you open it, preserving potency until first use and minimizing degradation. It’s free of essential oils, silicones, and fragrance, and formulated to respect skin's barrier and pH balance.

How does the fresh-mix design preserve potency?

The bottle separates active powder or concentrated components from the carrier solution until you mix them, which keeps unstable ingredients like vitamin C from oxidizing in storage. Activating the serum at home ensures the antioxidants are at maximum strength when you begin using it, extending effective shelf-life after opening.

• Pre-activated components kept separate to prevent early breakdown
• Mix-before-use delivers fresher L-ascorbic acid concentration
• Clear instructions reduce user mixing errors for consistent potency

What results can I expect and how quickly?

Regular morning use can help brighten dullness, even skin tone, and reduce the appearance of fine lines and discoloration over weeks. Because active antioxidants help protect against environmental damage, many users notice improved radiance within a few weeks, with more visible textural and tone changes over two to three months.

• 15% L-ascorbic acid for visible brightening and tone improvement
• 0.5% ferulic acid to support antioxidant protection
• Complementary vitamin E and fruit enzymes to hydrate and soothe

How should I incorporate C-Firma into my morning routine?

Apply one pump to clean, dry face, neck, chest, and backs of hands in the morning, then follow with sunscreen. It can also be blended into other water-based Drunk Elephant products as part of a layered routine—just allow it to absorb before applying heavier creams or oils.

• Use once daily in the morning on clean skin
• Follow with broad-spectrum sunscreen for daytime protection
• Can be mixed into compatible serums or moisturizers if preferred

Is this formula suitable for sensitive skin or daily use?

The serum omits common irritants like essential oils, fragrances, and silicones, and the brand emphasizes skin-friendly pH and small-molecule actives for absorption. Because 15% L-ascorbic acid is a potent concentration, those with very reactive skin should patch-test and introduce it gradually to monitor tolerance.

• Free of the Suspicious 6: no essential oils, silicones, or fragrances
• Dermatologist-tested formulation; designed for effective absorption
• Patch testing recommended for highly reactive skin types

Who is this for: Drunk Elephant C-Firma Fresh Day Serum is designed for anyone seeking a strong daytime antioxidant serum to brighten, firm, and reduce visible signs of photoaging—particularly those who value a freshly activated, high-potency vitamin C treatment and prefer formulas without essential oils, fragrance, or silicones. If you want a single morning step that targets dullness, uneven tone, and early signs of sun damage while fitting into a protective AM routine, this serum is a practical choice. Sensitive-skin users should start slowly and pair it with daily sunscreen for best results.

Ingredients

Water/Aqua/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Tocopherol, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Ferulic Acid, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Lactobacillus/Punica Granatum Fruit Ferment Extract, Propanediol, Gluconolactone, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Oryza Sativa (Rice) Bran Extract, Glutamylamidoethyl Imidazole, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Pentylene Glycol, Caprylhydroxamic Acid, Leuconostoc/Radish Root Ferment Filtrate, Sorbic Acid, Phenoxyethanol, Sodium Benzoate, Caprylyl Glycol, Chondrus Crispus (Carrageenan) Extract, Ethylhexylglycerin.