Davines OI Shampoo Daily Hair Softening & Hydrating — Roucou Oil, Lightweight Shine for All Hair Types

Davines OI Shampoo is a daily-use cleansing formula that softens, hydrates and adds luminous shine to every hair type while protecting against environmental stressors.

Developed in Parma, Italy, this Olivier-inspired OI Shampoo combines naturally derived ingredients with expert formulation to deliver a sensory wash: a pleasant fragrance, a gentle tingle, and visible softness from the first use. Enriched with roucou oil, the formula aims to leave strands smoother, fuller-looking and more resilient to daily damage without weighing hair down.

How does Davines OI Shampoo improve softness and manageability?

OI Shampoo is crafted to smooth the hair surface and reduce friction between fibers, making detangling and styling easier. Roucou oil helps condition the cuticle while humectant components maintain flexible hydration for a softer touch.

• Roucou oil infusion for enhanced shine and softness
• Lightweight conditioning agents that don’t weigh hair down
• Formulation suited for daily use to maintain ongoing manageability

Will this shampoo work on all hair types and textures?

The formula is designed to be universal: it cleanses without stripping, so fine, medium and coarse hair can all benefit from the hydration and smoothing action. Because it balances moisture and lift, both straight and textured hair types can use it regularly for improved look and feel.

• Balanced cleansing that preserves natural oils
• Volume-enhancing properties that avoid heaviness
• Suitable for color-treated and natural hair alike

How does OI Shampoo protect hair from environmental and aging damage?

While not a medical treatment, the shampoo supports hair resilience by adding antioxidants and conditioning elements that reduce the visible effects of daily exposure. Regular use helps maintain a healthier-looking surface less prone to breakage and dulling from pollutants and UV exposure.

• Antioxidant-rich ingredients help shield strands
• Conditions the cuticle to reduce split ends and roughness
• Promotes shine that reflects a healthier appearance

How should I incorporate OI Shampoo into my routine?

Use it as your everyday cleanser: apply to wet hair, lather, and rinse thoroughly, repeating if desired for extra clarity. Follow with a Davines OI conditioner or mask for targeted nourishment when you need deeper hydration or repair.

• Wet hair thoroughly before applying a small amount
• Massage into scalp and lengths for a gentle, tingly cleanse
• Pair with OI family treatments for best results

Who is this for: Davines OI Shampoo is aimed at anyone seeking a reliable daily cleanser that increases softness, shine and apparent volume while supporting hair health. It is especially well suited for people who favor products made with naturally-sourced components, appreciate a refined fragrance experience, and want an Italian-crafted, award-winning shampoo that fits into a sustainable-beauty routine. Note: this product is sold unsealed.

Ingredients

AQUA / WATER / EAU, Sodium Lauroyl Methyl Isethionate, DISODIUM LAURETH sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl BETAINE, SODIUM LAURYL Sulfoacetate, PANTHENOL, PARFUM / FRAGRANCE, BENZYL ALCOHOL, SODIUM METHYL 2-SULFOLAURATE, ACRYLATES / C10-30 ALKYL ACRYLATE CROSSPOLYMER, PPG-26-Buteth-26, phenethyl BENZOATE, Coco-Glucoside, glyceryl oleate, SODIUM BENZOATE, PEG-40 HYDROGENATED CASTOR OIL, GLYCOL Distearate, CITRIC ACID, SODIUM HYDROXIDE, trisodium ethylenediamine DISUCCINATE, POLYQUATERNIUM-7, DISODIUM 2-SULFOLAURATE, Amodimethicone, GUAR Hydroxypropyltrimonium CHLORIDE, C11-15 PARETH-7, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, SODIUM CHLORIDE, GLYCERYL STEARATE, LAURETH-9, GLYCERIN, CITRONELLOL, geraniol, trideceth-12, Bixa Orellana SEED EXTRACT , TOCOPHEROL, PALM Glycerides Hydrogenated CITRATE, Lecithin, Ascorbyl Palmitate