Davines Alchemic Silver Color-Enhancing Shampoo for Platinum & Cool Blondes — Violet Pigments, Anti-Brass

Davines Alchemic Color-Enhancing Shampoo Silver is a pigment-rich cleansing shampoo designed to brighten, neutralize brassiness, and add luminous tone to platinum, silver, and cool blonde hair.

Formulated in Parma, Italy, this Alchemic Silver shampoo deposits violet-toned pigments to refresh cool blonde shades between salon visits while gently cleansing the hair. It’s made to work on both natural and color-treated silver or pale blonde hair, helping maintain clarity and reduce warm, yellow undertones caused by sun exposure and environmental factors. The formula supports shine and radiance without heavy build-up, and the product is sold unsealed.

How does this shampoo neutralize yellow or brassy tones?

The shampoo uses violet-based color pigments that counteract warm, yellow tones by sitting opposite them on the color wheel, visually balancing the hair’s hue. Regular use helps preserve a cooler, more neutral blonde while keeping color vivid and reflective.

• Violet pigments specifically formulated for cool blonde shades
• Deposits color gradually to avoid sudden tone shifts
• Safe for weekly or as-needed toning when used as directed

Will it work on both natural silver and chemically lightened hair?

Yes — the Alchemic Silver shampoo is suitable for naturally grey or silver hair as well as chemically lightened platinum and cool blonde shades. It refreshes the intended cool tone while gently removing daily impurities without stripping existing color.

• Compatible with natural and color-treated cool blondes
• Maintains clarity on high-lift, platinum, and silver tones
• Helps extend time between salon toning appointments

How should I use it for best results and how often?

Apply the shampoo to wet hair and massage until it lathers, focusing on mid-lengths and ends; leave on for a short time if you want stronger toning, then rinse thoroughly. Frequency depends on hair porosity and desired tone: many users alternate with a regular cleanser or use it once a week to keep brassiness in check.

• Wet hair, massage gently, leave briefly for enhanced toning
• Rinse well to avoid over-depositing pigment
• Alternate with regular shampoo or use weekly for maintenance

Does it offer protection from environmental yellowing like sun exposure?

While not a sunscreen, the formula helps maintain cool tones and counteracts the visual effects of yellowing that can follow sun exposure and pollution. Regular use helps hair appear brighter and less prone to warm shifts caused by external factors.

• Minimizes the look of yellowing from UV and environmental exposure
• Helps preserve a crisp, cool color appearance
• Supports overall color longevity when combined with protective habits

Who is this for: Davines Alchemic Silver Shampoo is intended for people with silver, platinum, or cool blonde hair who want a gentle, pigment-depositing cleanser to refresh tone between salon visits. It’s a good fit for those seeking to reduce brassiness, boost shine, and maintain a cooler blonde without heavy or permanent color changes. Not sealed at point of sale, it is suitable for home maintenance and touch-up care when used according to instructions.

Ingredients

Aqua, Sodium Laureth Sulfate, Cocamidopropyl BETAINE, PANTHENOL, PHENOXYETHANOL, DISODIUM COCOAMPHODIACETATE, SODIUM OLIVAMPHOACETATE, OLIVE OIL PEG-7 ESTERS, ACRYLATES / C10-30 ALKYL ACRYLATE CROSSPOLYMER, PEG-2 DIMEADOWFOAMAMIDOETHYLMONIUM Methosulfate, GUAR Hydroxypropyltrimonium CHLORIDE, Amodimethicone, LAURETH-9 , trideceth-12, GLYCERIN, C11-15 PARETH-7, DISODIUM EDTA, SODIUM HYDROXIDE, HYDROLYZED MILK PROTEIN, PROPYLENE GLYCOL, methylparaben, ethylparaben, propylparaben, BENZOPHENONE-4, ACID VIOLET 43, PARFUM