CURLSMITH Awestruck Definition Cream 8 oz — Lightweight Gel-in-Oil Styling Cream, Medium Hold & Frizz Reduction

CURLSMITH Awestruck Definition Cream is a lightweight gel-in-oil styling cream that defines curls, cuts frizz, and locks in flexible hold for long-lasting shape.

This styling cream combines the easy glide and hydration of a serum with the structure and definition of a gel. Formulated to be color-safe, vegan certified, and free from sulfates, silicones, and drying alcohols, it delivers measurable frizz reduction and curl retention while also including thermal and UV protection to help shield hair from daily stressors.

How does this cream control frizz without feeling heavy?

Awestruck uses a gel-in-oil emulsion that tames flyaways and seals moisture without weighing curls down. The formula spreads smoothly, leaving a soft, flexible cast that reduces frizz while preserving natural bounce and movement.

• Gel-in-oil GEL TRAP™ technology provides serum-level nourishment with gel-like definition.
• Delivers up to 5x frizz reduction for as long as three days, based on third-party testing.
• Light, non-greasy finish suitable for layered styling and refreshes.

Will it keep curls defined and how long does the hold last?

The cream gives medium-strength, flexible hold that defines curl pattern while allowing natural motion. It creates a cast that helps curls keep their shape for multiple days without becoming stiff or crunchy.

• HOLD LEVEL: 6 — medium hold for lasting definition.
• Defines and holds curls for up to 72 hours under normal conditions, per third-party testing.
• Easy to scrunch out for soft, natural finish after drying.

Does it nourish hair and protect from heat or sun?

Yes — the formulation hydrates hair like a serum and includes built-in thermal and UV protection to help minimize daily damage. This helps maintain healthy-looking curl texture while you style.

• Deep-hydrating emulsion replenishes moisture without residue.
• Thermal protection reduces styling heat impact during blow-dry or diffuser use.
• UV-filtering ingredients help protect color and cuticle integrity in sunlight.

How do I use Awestruck for best results?

Apply to damp, towel-blotted hair from roots to ends, then style by scrunching or using a diffuser. For stronger definition, use a small amount on dry hair to tame frizz and refresh shape between washes.

• Start with a nickel-to-quarter sized amount, adjust by hair length and density.
• Distribute evenly through sections for uniform definition and hydration.
• Scrunch to encourage curl formation; diffuse or air-dry as preferred.

Who is this for? CURLSMITH Awestruck Definition Cream is designed for every curly hair type and texture seeking hydrated, defined styles with medium hold. It suits people who want a weightless feel with measurable frizz reduction, color-safe formulation, and ethical credentials such as Vegan Society and Leaping Bunny certifications. Ideal for those who style frequently and want built-in thermal and UV protection alongside lasting curl definition.

Ingredients

Water (Aqua / Eau), Hydrogenated Ethylhexyl Olivate, Propanediol, VP/VA Copolymer, Octyldodecanol, Acrylamidopropyltrimonium Chloride/Acrylates Copolymer, Hydroxypropyl Starch Phosphate, Guar Hydroxypropyltrimonium Chloride, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Prunus Armeniaca (Apricot) Kernel Oil, Persea Gratissima (Avocado) Oil, Polyporus Umbellatus (Mushroom) Extract, Selaginella Lepidophylla Extract, Chitosan, Panthenol, Beta-Glucan, Sodium Hyaluronate, Isohexadecane, Helianthus Annuus (Sunflower) Seed Extract, PEG-30 Dipolyhydroxystearate, Octyldodecyl Xyloside, Fructose, Butylene Glycol, Glycerin, Citric Acid, Coceth-7, Ethylhexylglycerin, Tocopherol, Pentylene Glycol, Sorbitan Isostearate, Sodium Citrate, Laurtrimonium Chloride, Sodium Bisulfite, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Fragrance (Parfum), Limonene, Citral, Benzaldehyde, Carvone, Citrus Aurantium Peel Oil, Linalyl Acetate