Bumble and bumble Thickening High Drama Styling Foam — 5.0 fl oz, volumizing root lift & heat-protective

Bumble and bumble Thickening High Drama Styling Foam is a heat-protective foam styler and scalp treatment that instantly increases visible hair density and delivers roots-to-ends volume for all-day fullness.

Lightweight yet powerful, this airy styling foam combines Strand Plumping Technology with peptides and antioxidants to thicken individual strands while protecting the scalp and hair from daily stressors. Designed to work on all hair textures and especially effective on fine or thinning hair, it gives an immediate lift at the root and durable body through the lengths without weighing hair down. The crisp fragrance balances citrus top notes with floral and woody base notes for a fresh, elevated finish.

How quickly will I see added volume and thicker-looking hair?

Results are immediate: apply to damp hair and style to gain noticeable lift and fuller-looking strands right after blow-drying. The foam expands the hair shaft for visible thickening while delivering a long-lasting root lift that maintains shape throughout the day.

• Visible density increase upon styling
• 2X all-day volume versus untreated hair
• Works from roots to ends for uniform body

Can I use this if I have fine or thinning hair?

Yes — it was formulated with Strand Plumping Technology to plump each strand and improve the appearance of thin or thinning hair without creating stiffness or residue. The peptide and antioxidant blend supports a healthier follicle environment while providing lift and texture.

• Safe for fine, thinning, and all hair textures
• Non-greasy, lightweight foam formula
• Heat-protective for blow-dry styling

How do I apply it for the best root lift and lasting body?

Dispense foam into palm, distribute through damp roots and mid-lengths, then blow-dry while lifting at the roots for maximum volume. Use a round brush or fingers to shape and finish; the foam supports styling and helps maintain fullness without crunchy hold.

• Apply to towel-dried hair, focusing on roots and areas of thinning
• Blow-dry with brush or hands for targeted lift
• Re-style with heat tools if needed; formula offers heat protection

What fragrance and sensory experience should I expect?

The scent is crisp and invigorating, opening with lemon and bergamot and balanced by apple and water lily, finishing on cedarwood and white musk. The foam has an airy texture that feels light during application and leaves hair smelling fresh without heavy perfume buildup.

• Sparkling citrus top notes for a bright opening
• Subtle floral heart with clean base notes
• Light, non-overpowering finish suitable for everyday wear

Who is this for: Ideal for anyone seeking immediate, salon-style volume—especially those with fine or thinning hair who want visible density from roots to ends. It’s also a great option for people who regularly blow-dry and style, since the formula provides heat protection and a lightweight hold that supports larger, longer-lasting styles without stiffness.

Ingredients

Ingredients: Water Aqua Eau , Propanediol , Polysorbate 20 , Glycerin , Hydrolyzed Rice Protein , Caffeine , Arginine , Amaranthus Caudatus Seed Extract , Alpinia Officinarum Root Extract , Emblica Officinalis Fruit Extract , Zingiber Officinale (ginger) Root Extract , Resveratrol , Polyquaternium-4 , Polyimide-1 , Citric Acid , Cocamidopropyl Hydroxysultaine , Sodium Hydroxide , Hydroxyethylcellulose , Fragrance (parfum) , Hexyl Cinnamal , Linalool , Tetramethyl Acetyloctahydronaphthalenes , Hydroxycitronellal , Benzyl Alcohol , Linalyl Acetate , Citrus Limon (lemon) Peel Oil , Limonene , Benzyl Benzoate , Citronellol , Citral , Carvone , Pinene , Terpinolene , Coumarin , Sodium Citrate , Sodium Phytate , Phenoxyethanol , Potassium Sorbate , Sodium Benzoate ILN54980 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.