Benefit BADgal BANG! Volumizing Mascara — Wild Plum 0.30 oz, Buildable Volume & Lightweight Wear

This cult-favorite mascara from Benefit layers for increasing thickness without clumping or weighing lashes down. Formulated with ultra-light aero-particles and paired with the brand’s Big Slimpact! Brush, it’s engineered to reach every lash and create a full, fanned-out finish in a bold plum shade. The Wild Plum tint gives a softer, color-rich alternative to black while still amplifying lash definition and depth.

How does BADgal BANG! create so much volume without feeling heavy?

The formula uses featherweight aero-particles—materials adapted from space technology—to add bulk while keeping each layer airy. That lets you build intense volume through multiple coats without clumping or stiffness. The result is dramatic thickness that still moves naturally with your lashes.

• Ultra-light aero-particles give texture without weight
• Buildable formula allows multiple coats with low clumping
• Maintains lash flexibility for comfortable all-day wear

What makes the Big Slimpact! Brush effective on every lash?

The custom Big Slimpact! Brush combines a broad shape for maximum impact with slim tip bristles to catch short and corner lashes. Its design gives 360-degree reach so you can coat base-to-tip for full coverage. It separates and fans lashes while depositing volumizing formula evenly.

• Wide brush body creates instant volume at the root
• Thin tip bristles reach inner and outer corner lashes
• Even product distribution reduces clumps and flaking

Will Wild Plum look natural or dramatic on my lashes?

Wild Plum sits between natural and bold: it deepens lash color with a violet-tinged plum that softens stark black while still offering noticeable definition. Layering controls intensity, so one coat yields subtle color while several coats create a rich, statement-making hue. It’s an easy way to switch up your look without changing formulas.

• One coat: enhanced, softened definition
• Multiple coats: vivid plum saturation and full volume
• Works for day or evening looks depending on layering

How long does the wear last and how do I remove it?

BADgal BANG! is formulated to resist flaking and maintain dramatic volume for up to 36 hours under normal conditions. Despite long wear, it removes cleanly with an oil-based or dual-phase eye makeup remover—no excessive rubbing required. Always follow with your usual cleanser and avoid tugging at the delicate lash line.

• Up to 36 hours of wear with minimal flaking
• Removes easily with oil-based or dual-phase removers
• Gentle removal prevents lash loss and irritation

Who is this for? Benefit BADgal BANG! in Wild Plum is for anyone who wants show-stopping, buildable volume without heavy residue—especially those seeking a softer, colored alternative to black. It’s ideal for makeup lovers who layer mascara for dramatic effect, wear long days or evenings, or want a versatile plum shade that complements warm and cool skin tones.