AG Care Apple Cider Vinegar Sulfate-Free Shampoo, 12 fl oz — Clarifying, Hydrating & Frizz-Reducing

AG Care Balance Apple Cider Vinegar Sulfate-Free Shampoo is a plant-based clarifying shampoo that gently removes product and mineral build-up while rehydrating the cuticle for shinier, frizz-reduced hair.

This sulfate-free formula blends apple cider vinegar with argan oil and calming botanicals to clear residue, soothe the scalp, and restore natural shine without stripping moisture. Designed for daily or weekly use depending on styling and water hardness, it targets dullness caused by hard water, chlorine, and styling products while supporting a balanced scalp environment. The formulation is 98% plant-based, vegan, and cruelty-free, making it a mindful choice for those who want effective cleansing with gentler ingredients.

How does this shampoo remove build-up without drying hair out?

The apple cider vinegar component acts as a gentle clarifier that helps dissolve mineral and product deposits, while the sulfate-free surfactants clean without aggressive stripping. Argan oil and a blend of botanical extracts help rehydrate the cuticle and lock moisture back into the strand.

• ACV helps break down hard water and styling residue.
• Sulfate-free cleansing preserves natural oils and reduces frizz.
• Argan oil replenishes essential fatty acids and adds shine.
• Botanical extracts soothe the scalp and support a healthy barrier.

Will this work for my hair type—curly, straight, or color-treated?

Yes. The Balance shampoo is formulated to be versatile: it clarifies without excessive drying, so curls retain bounce, straight hair keeps smoothness, and color-treated hair stays manageable when used as part of a routine. For colored hair, use less frequently or follow with a protective conditioner to preserve pigment.

• Safe for curly, wavy, and straight textures when used as directed.
• Helps detangle and reduce frizz for textured hair types.
• Recommended moderation for freshly colored or chemically treated hair.
• Works well in hard-water areas to counter mineral dulling.

How should I use this apple cider vinegar shampoo in my routine?

Wet hair, apply a small amount to the scalp, massage gently to lift residues, and rinse thoroughly; repeat if needed for heavy build-up. Follow with a hydrating conditioner or treatment to seal the cuticle and lock in moisture, especially after clarifying washes.

• Apply to wet hair and focus on the scalp for clarifying benefits.
• Use weekly for maintenance or more often if hair accumulates product.
• Pair with a moisturizing conditioner to maintain softness and shine.
• Adjust frequency based on water hardness and styling habits.

What ingredients support scalp health and why are they included?

The formula combines apple cider vinegar for pH-balancing clarification with lavender, rosemary, and sage to provide soothing aromatics and antioxidant-rich support. Argan oil supplies vitamins and fatty acids that strengthen and hydrate hair, while the plant-forward surfactants are selected to cleanse gently.

• Apple cider vinegar: helps balance pH and remove mineral build-up.
• Argan oil: locks in moisture and adds resilient shine.
• Lavender, rosemary, sage: calming botanicals with nourishing properties.
• Plant-based surfactants: effective cleansing without harsh sulfates.

Who is this for: AG Care Balance Apple Cider Vinegar Shampoo suits anyone seeking a gentle clarifying shampoo that removes mineral and product build-up while maintaining moisture. Ideal for people living in hard-water areas, frequent swimmers, those who style often, and anyone who wants a plant-based, sulfate-free option to reveal cleaner, glossier hair without compromising scalp comfort.

Ingredients

AQUA (WATER/EAU), POTASSIUM COCOYL GLYCINATE, SODIUM LAUROYL METHYL ISETHIONATE, SODIUM LAUROYL SARCOSINATE, HYDROXYPROPYL METHYLCELLULOSE, POLYSORBATE 20, C10-16 ALKYL GLUCOSIDE, PISUM SATIVUM (PEA) PEPTIDE, SODIUM PCA, CAPRYLYL GLYCOL, PHENETHYL ALCOHOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, DECYL GLUCOSIDE, PROPANEDIOL, GLYCERIN, MENTHA ARVENSIS LEAF OIL, MENTHA VIRIDIS (SPEARMINT) LEAF OIL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, BUTYLENE GLYCOL, CITRAL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, LINALOOL, CYMBOPOGON SCHOENANTHUS OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, SALVIA SCLAREA (CLARY) OIL, ACACIA CONCINNA FRUIT EXTRACT, BALANITES AEGYPTIACA FRUIT EXTRACT, TRIETHYL CITRATE, PANTHENOL, ACETUM (VINEGAR), HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, LIMONENE, ALOE BARBADENSIS LEAF EXTRACT, GYPSOPHILA PANICULATA ROOT EXTRACT, GERANIOL, ARNICA MONTANA FLOWER EXTRACT, LINUM USITATISSIMUM (LINSEED) SEED EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PANICUM MILIACEUM (MILLET) SEED EXTRACT, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) SEED EXTRACT, ARGANIA SPINOSA KERNEL OIL, TETRASODIUM GLUTAMATE DIACETATE, CITRIC ACID, PRUNUS ARMENIACA (APRICOT) FRUIT EXTRACT, PRUNUS PERSICA (PEACH) FRUIT EXTRACT, PYRUS MALUS (APPLE) FRUIT EXTRACT, SODIUM HYDROXIDE.