{"product_id":"virtue-recovery-sulfate-free-shampoo-keratin-baobab-oil-color-safe-repair-for-damaged-hair","title":"VIRTUE Recovery Sulfate-Free Shampoo — Keratin \u0026 Baobab Oil, Color-Safe Repair for Damaged Hair","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Recovery Sulfate Free Shampoo is a keratin-enriched, color-safe cleanser that gently removes buildup while depositing Alpha Keratin 60ku and baobab seed oil to help restore damaged hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis sulfate-free formula was developed to cleanse hair without stripping color or moisture, while actively addressing structural damage. It combines a proprietary pure human keratin protein (Alpha Keratin 60ku) with nourishing baobab seed oil to smooth the cuticle, reduce roughness, and leave hair softer and more manageable after repeated use. Ideal for hair weakened by heat styling, chemical services, or environmental stressors, the shampoo works as both a daily cleanser and a reparative step in a haircare routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo rebuild damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe product deposits Alpha Keratin 60ku — a human-identical keratin protein — into hair fibers to fill gaps in the cuticle and add tensile strength. Over time this helps reduce the porous, frayed texture typical of damaged strands, improving smoothness and combability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDelivers concentrated, pure keratin to mend cuticle fractures.\u003c\/li\u003e\n  \u003cli\u003eFills cracks and reinforces weakened fiber structure.\u003c\/li\u003e\n  \u003cli\u003eWorks cumulatively; visible improvement with regular use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is formulated without sulfates and is color-safe, meaning it cleanses without aggressively stripping dyes. It’s suitable for hair that has been colored, highlighted, bleached, or relaxed when used as part of a supportive care routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactants reduce color fade from harsh cleansing.\u003c\/li\u003e\n  \u003cli\u003eKeratin and oils help seal and smooth the cuticle, preserving color vibrancy.\u003c\/li\u003e\n  \u003cli\u003ePair with the Recovery Conditioner for best color and repair results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat role does baobab seed oil play in the formula?\u003c\/h3\u003e\n\u003cp\u003eBaobab seed oil provides lightweight nourishment and emollience, helping to smooth rough ends and add slip for easier detangling. It balances the rebuilding action of keratin by restoring softness and shine without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, fast-absorbing oil softens and tames frizz.\u003c\/li\u003e\n  \u003cli\u003eImproves manageability and enhances natural luster.\u003c\/li\u003e\n  \u003cli\u003eSupports moisture balance without heavy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use VIRTUE Recovery Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly, apply a small amount and massage gently into scalp and lengths, then rinse. Follow with a compatible conditioner or treatment to lock in protein and hydration, and use consistently to build repair over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWork into a gentle lather focusing on scalp and root-to-tip distribution.\u003c\/li\u003e\n  \u003cli\u003eRinse fully and follow with Recovery Conditioner or a leave-in treatment.\u003c\/li\u003e\n  \u003cli\u003eUse regularly; pair with heat protection when styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Sulfate Free Shampoo is designed for people with dry, brittle, or chemically treated hair who want a gentle, restorative cleanser that is safe for color. It suits anyone seeking to improve hair texture and resilience without harsh sulfates or heavy oils — from frequent stylers and color clients to those looking to rebuild hair after damage.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eGluten Free\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Recovery Shampoo sulfate-free and color-safe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is sulfate-free and formulated to cleanse gently while preserving hair color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this shampoo repair heat or chemical damage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It helps rebuild damaged hair by depositing Alpha Keratin 60ku and nourishing oils to improve texture over time.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":67556396728490,"sku":"B07PVCKH1Z","price":151.92,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/virtue-recovery-shampoo-front-bottle_042ae786-2f81-44da-bafc-7000133dee71.jpg?v=1790934129","url":"https:\/\/opulora.ca\/products\/virtue-recovery-sulfate-free-shampoo-keratin-baobab-oil-color-safe-repair-for-damaged-hair","provider":"OPULORA","version":"1.0","type":"link"}