{"product_id":"virtue-purple-shampoo-for-color-treated-hair-8-fl-oz-sulfate-free-toner","title":"VIRTUE Purple Shampoo for Color-Treated Hair — 8 fl oz, Sulfate-Free Toner","description":"\u003cstrong\u003eVIRTUE ColorKick Purple Shampoo is a gentle, sulfate-free violet toner that neutralizes brassy tones and refreshes natural or color-treated hair without stripping.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for anyone who wants cooler, clearer color between salon visits, this 8 fl oz shampoo uses naturally derived violet pigments to counteract yellow and orange undertones. Its non-drying foam cleanses while depositing a subtle tint to brighten and even out blonde, silver, gray, or highlighted hair. Formulated without silicones, sulfates, parabens, gluten, phthalates, synthetic dyes, or animal-derived ingredients, it aims to preserve color integrity and hair health.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ColorKick neutralize brassiness?\u003c\/h3\u003e\n\u003cp\u003eColorKick uses violet pigments that sit opposite warm yellow and orange tones on the color wheel, so a small amount of pigment cancels unwanted warmth. The shampoo deposits color gradually, letting you control the result by frequency of use and contact time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet tint counteracts yellow\/orange undertones\u003c\/li\u003e\n  \u003cli\u003eBuilds tone progressively—use weekly or as needed\u003c\/li\u003e\n  \u003cli\u003eNon-stripping lather preserves existing color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this damage or fade my salon color?\u003c\/h3\u003e\n\u003cp\u003eThe formula is created to be safe for color-treated and chemically processed hair, avoiding harsh sulfates and drying agents that can accelerate fade. Because it cleanses gently and deposits natural pigments rather than bleach, it refreshes tone without lightening or altering your base shade.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free, silicone-free cleansing base\u003c\/li\u003e\n  \u003cli\u003eSafe for chemically treated, highlighted, and color-treated hair\u003c\/li\u003e\n  \u003cli\u003eHelps extend salon color between appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this purple shampoo and how do I get best results?\u003c\/h3\u003e\n\u003cp\u003eUse frequency depends on your starting color and the level of brassiness—once a week is common for maintenance, while more frequent use can be appropriate for very warm tones. Apply to wet hair, lather, leave on for 1–5 minutes depending on desired intensity, then rinse thoroughly; adjust timing to avoid over-depositing pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with 1 minute; increase gradually if more toning is needed\u003c\/li\u003e\n  \u003cli\u003eUse 1–2 times weekly for maintenance; up to 3 times for stronger correction\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner to lock in moisture and smooth cuticles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat features make this shampoo gentle and clean-beauty friendly?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE ColorKick is formulated without common irritants and styling residues, so it cleans while respecting hair’s moisture and structure. The product uses naturally derived colorants and omits synthetic dyes, phthalates, parabens, and gluten, which can appeal to shoppers seeking cleaner, vegan options.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and free of animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003eNo sulfates, silicones, parabens, phthalates, or synthetic dyes\u003c\/li\u003e\n  \u003cli\u003eNon-stripping, non-drying foam suitable for frequent use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ColorKick is meant for people with lightened, highlighted, gray, silver, or naturally blonde hair who want to reduce brass and maintain a cooler, brighter tone between salon visits. It also suits anyone preferring sulfate-free, vegan cleansers that refresh tone without harsh chemicals. If you need a stronger salon-grade toner or permanent color change, consult a professional colorist; for regular at-home maintenance and gentle toning, this product offers a convenient and clean option.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ColorKick safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be safe for color-treated and chemically processed hair and uses gentle, non-stripping ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the purple shampoo on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with 1 minute and increase up to 5 minutes as needed; rinse thoroughly and adjust frequency based on results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":67554219196586,"sku":"B0B922X6T1","price":103.15,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/virtue-colorkick-front-bottle.jpg?v=1790901757","url":"https:\/\/opulora.ca\/products\/virtue-purple-shampoo-for-color-treated-hair-8-fl-oz-sulfate-free-toner","provider":"OPULORA","version":"1.0","type":"link"}