{"product_id":"virtue-flourish-mask-for-thinning-hair-5-oz-lightweight-keratin-treatment-color-safe","title":"VIRTUE Flourish Mask for Thinning Hair, 5 oz — Lightweight keratin treatment, color-safe","description":"\u003cstrong\u003eVIRTUE Flourish Mask is a lightweight treatment mask formulated to nourish thinning hair, support scalp health, and improve manageability without silicones or harsh additives.\u003c\/strong\u003e\n\n\u003cp\u003eThis whipped, creamy mask combines VIRTUE's Alpha Keratin 60ku Clinical with a blend of plant extracts and caffeine to target the look and feel of fine or thinning hair. It’s formulated to be safe on color- and chemically-treated hair and avoids silicone, sulfates, parabens, gluten, phthalates, synthetic dyes, and animal-derived ingredients. The result is a spa-like experience with a clean herbal-citrus scent while working to detangle, condition, and add resilience to strands.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the Flourish Mask help fine or thinning hair in daily styling?\u003c\/h3\u003e\n\u003cp\u003eThe mask focuses on improving hair manageability and softness, making styling easier and reducing breakage from detangling. Its creamy texture smooths cuticles for a sleeker finish and better comb-through, which can help hair appear thicker and more uniform when styled.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWhipped creamy texture that spreads easily on wet hair\u003c\/li\u003e\n  \u003cli\u003eReduces friction for gentler detangling and styling\u003c\/li\u003e\n  \u003cli\u003eLeaves hair softer and easier to shape with heat or air-drying\u003c\/li\u003e\n  \u003cli\u003eFormulated to preserve color vibrancy in treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the key ingredients and what do they do?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE pairs its Alpha Keratin 60ku Clinical with botanical extracts and caffeine to address multiple hair concerns: structural support, antioxidant-rich botanicals, and stimulating botanicals for scalp refreshment. Ingredients were chosen to work together for improved texture and scalp balance without heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku Clinical: engineered keratin to help reinforce strand integrity\u003c\/li\u003e\n  \u003cli\u003eRed Clover, Beet Extract, Green Coffee and Caffeine: botanical actives supporting scalp circulation and hair vitality\u003c\/li\u003e\n  \u003cli\u003eEssential oils (basil, patchouli): add a balanced aromatic profile and scalp care benefits\u003c\/li\u003e\n  \u003cli\u003eFree from silicones, sulfates, parabens, gluten and synthetic dyes for cleaner formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do you use the mask for best results?\u003c\/h3\u003e\n\u003cp\u003eApply the mask after shampooing, focusing on mid-lengths to ends and massaging lightly into the scalp if desired. Leave on for the recommended time, then rinse thoroughly; use as a weekly treatment or more often based on hair needs and styling frequency.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after shampoo on towel-dried hair for optimal absorption\u003c\/li\u003e\n  \u003cli\u003eLeave in according to product instructions, then rinse completely\u003c\/li\u003e\n  \u003cli\u003eCan be used 1–3 times weekly depending on dryness and styling stress\u003c\/li\u003e\n  \u003cli\u003eSafe to combine with color or chemical treatments when following product guidance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Flourish Mask is designed for people with fine, thinning, or fragile hair who want a lightweight conditioning treatment that improves manageability and delivers a clean, botanical-forward fragrance. It suits those who prefer vegan, sulfate- and silicone-free products and anyone with color- or chemically-treated hair seeking a gentle, restorative mask to use as part of a weekly routine. If you want a non-greasy, aromatic hair mask that emphasizes ingredient transparency and salon-grade keratin technology, this product is an appropriate addition to your care regimen.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Flourish Mask safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The mask is formulated to be safe for color- and chemically-treated hair and avoids silicones and harsh sulfates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it 1–3 times weekly depending on hair dryness and styling stress; adjust frequency to your hair’s needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":67555011494058,"sku":"B0BTK9CHLQ","price":149.41,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/virtue-flourish-front-packaging_4549639e-a594-49a2-bd77-4b64dbc6601d.jpg?v=1790921558","url":"https:\/\/opulora.ca\/products\/virtue-flourish-mask-for-thinning-hair-5-oz-lightweight-keratin-treatment-color-safe","provider":"OPULORA","version":"1.0","type":"link"}