{"product_id":"tower-28-swipe-serum-hydrating-concealer-7-0-medium-neutral-serum-like-hydration-medium-buildable-coverage","title":"Tower 28 Swipe Serum Hydrating Concealer 7.0 Medium\/Neutral — serum-like hydration, medium-buildable coverage","description":"\u003cstrong\u003eTower 28 Swipe Serum Hydrating Concealer in 7.0 Medium\/Neutral is a lightweight, serum-like concealer that delivers medium-buildable coverage to blur dark circles, redness, and blemishes while hydrating skin.\u003c\/strong\u003e\n\n\u003cp\u003eThis hybrid formula combines skincare ingredients with makeup performance: a glide-on texture that behaves like a serum but covers like a cream. Shade 7.0 (KTOWN) reads as a medium tone with neutral undertones, designed to integrate naturally into medium skin tones without leaning too warm or cool. The concealer includes hyaluronic acid for moisture and centella asiatica to soothe, making it suitable for sensitive, dry, or blemish-prone complexions.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum feel and layer on the skin?\u003c\/h3\u003e\n\u003cp\u003eSwipe Serum applies with a thin, silky finish rather than a thick, cakey film. It blends smoothly with fingers, a brush, or sponge, allowing you to build from medium to fuller coverage without settling into fine lines or emphasizing dry patches.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSerum-smooth glide for even application\u003c\/li\u003e\n  \u003cli\u003eMedium buildable coverage that can be layered\u003c\/li\u003e\n  \u003cli\u003eNatural, non-matte finish that looks like skin\u003c\/li\u003e\n  \u003cli\u003eDoesn’t cake or flake when blended properly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich skin concerns does this concealer address?\u003c\/h3\u003e\n\u003cp\u003eThis product is formulated to target common facial discolorations—under-eye darkness, localized redness, and occasional blemishes—while also delivering hydration and calming benefits. Pigments are designed to adhere smoothly so coverage appears even and flattering.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCovers dark circles and reduces the appearance of redness\u003c\/li\u003e\n  \u003cli\u003eCamouflages spots and small blemishes with buildable color\u003c\/li\u003e\n  \u003cli\u003eHydrates with hyaluronic acid to prevent creasing\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica helps soothe irritated or reactive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs Swipe Serum suitable for sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eYes—this concealer is formulated to be non-comedogenic and gentle; it’s specifically balanced for sensitive skin types. Ingredients like centella asiatica soothe, while lysine-coated pigments and a lightweight base aim to minimize irritation and flakiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic formula reduces pore-clogging risk\u003c\/li\u003e\n  \u003cli\u003eCentella to calm redness and sensitivity\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments support an even, non-flaky finish\u003c\/li\u003e\n  \u003cli\u003eLightweight cream consistency avoids heavy layering\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and set Swipe Serum for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the wand to swipe product where you need coverage. Blend gently with your preferred tool and set lightly with a translucent or colored powder like Tower 28 GetSet to extend wear and reduce transfer. For under-eye brightening, choose one shade lighter; for color-correcting, layer thinly and blend.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe directly with applicator on dark circles or spots\u003c\/li\u003e\n  \u003cli\u003eBlend with fingers, brush, or sponge for seamless finish\u003c\/li\u003e\n  \u003cli\u003eSet with a loose or pressed powder to increase longevity\u003c\/li\u003e\n  \u003cli\u003eUse a lighter shade under eyes for additional brightening\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Hydrating Concealer in 7.0 Medium\/Neutral suits anyone seeking a lightweight, hydrating concealer that balances skincare benefits with effective coverage—especially those with sensitive, dry, or blemish-prone skin who want a natural, skin-like finish. If you need versatile concealment that layers well, calms irritation, and keeps the under-eye area hydrated, this shade is positioned for medium-neutral skin tones looking for everyday wear without heaviness.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Swipe Serum under my eyes daily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s hydrating and lightweight, formulated for daily under-eye use and suitable for sensitive skin when blended and set lightly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this concealer clog pores or cause breakouts?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is non-comedogenic and designed to minimize pore blockage while providing buildable coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":67552470270122,"sku":"B0CFWVJS6D","price":71.54,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/tower28-swipe-serum-front-packaging_10dee363-a848-4fc5-9d36-8cc267450dc6.jpg?v=1790866906","url":"https:\/\/opulora.ca\/products\/tower-28-swipe-serum-hydrating-concealer-7-0-medium-neutral-serum-like-hydration-medium-buildable-coverage","provider":"OPULORA","version":"1.0","type":"link"}