{"product_id":"shu-uemura-art-of-hair-izumi-tonic-strengthening-shampoo-10-fl-oz-rice-water-fortifying-gentle-for-fragile-hair","title":"shu uemura art of hair Izumi Tonic Strengthening Shampoo 10 fl oz — Rice Water Fortifying, Gentle for Fragile Hair","description":"\u003cp\u003e\u003cstrong\u003eIzumi Tonic Shampoo by shu uemura art of hair is a strengthening, rice-water-infused cleanser designed to fortify fragile, damaged hair while preserving moisture.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInspired by the Japanese ritual of rinsing hair with rice water, this formula blends traditionally valued ingredients with salon-grade technology to gently remove buildup and support resilience. The product centers on Japanese-sourced rice water from Hyogo, paired with a balanced cleansing base that aims to clean hair without over-drying the strand.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help repair fragile or damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on restoring elasticity and reinforcing weakened strands. Rice water contains amino acids, vitamins and antioxidants that work alongside conditioning agents to reduce the likelihood of breakage and improve manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRice water from Hyogo supports strand strength and elasticity.\u003c\/li\u003e\n  \u003cli\u003eGently removes dirt and product residue without stripping nutrients.\u003c\/li\u003e\n  \u003cli\u003eCompatible with follow-up treatments like masks and serums for cumulative benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it thicken hair or reduce split ends?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is formulated to give the appearance of thicker hair by improving strand condition and shine. In salon testing with a full Izumi routine, users saw measurable reductions in split-end visibility and increased fiber diameter; individual results vary by hair type and usage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreates fuller-looking strands through enhanced surface smoothness and shine.\u003c\/li\u003e\n  \u003cli\u003eHelps minimize visible split ends when used with complementary Izumi products.\u003c\/li\u003e\n  \u003cli\u003eSupports a healthier-looking length retention strategy for longer hair goals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo gentle enough for daily use and color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eIzumi Tonic Shampoo is formulated to cleanse effectively without aggressively stripping, making it suitable for frequent use on many hair types. For color-treated hair, it can be used regularly but pairing with a color-safe conditioner or mask is recommended to maintain tone longevity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild cleansing base suitable for regular routines for most hair textures.\u003c\/li\u003e\n  \u003cli\u003eRetains hydration to reduce dryness commonly caused by frequent washing.\u003c\/li\u003e\n  \u003cli\u003eWorks well with complementary conditioning products to protect color and finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eThe scent is a fresh, layered blend with citrus top notes and a creamy, warm base. For optimal results, apply to wet hair, gently massage into roots and lengths, rinse, and follow with a nourishing mask or serum as needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance profile: bergamot and lemon top notes with ylang-ylang and iris heart notes, vanilla-sandalwood base.\u003c\/li\u003e\n  \u003cli\u003eUse daily or as needed; combine with Izumi Mask and Serum for a complete regimen.\u003c\/li\u003e\n  \u003cli\u003eConcentrated formula — a small amount lathers to cleanse without over-drying.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This shampoo is aimed at people seeking to strengthen fragile or damaged hair, especially those working toward longer lengths while minimizing breakage and split ends. It suits many textures that need a supportive, moisture-preserving cleanse and pairs well with targeted treatments in a hair-repair routine. If your priority is to improve overall strand resilience and surface condition without heavy buildup, Izumi Tonic Shampoo provides a rice-water-centered option developed from traditional ingredients and professional care principles.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • SODIUM LAURETH SULFATE • CITRIC ACID • COCAMIDOPROPYL BETAINE • SODIUM HYDROXIDE • PROPYLENE GLYCOL • SODIUM CHLORIDE • SODIUM BENZOATE • HEXYLENE GLYCOL • POLYQUATERNIUM-10 • SALICYLIC ACID • LINALOOL • LIMONENE • BUTYLENE GLYCOL • CITRONELLOL • COUMARIN • ALPHA-ISOMETHYL IONONE • GERANIOL • HYDROLYZED RICE EXTRACT • PARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Izumi Tonic Shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—its gentle cleansing base is suited for frequent use, though pairing with a conditioner or mask helps maintain moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It cleans without aggressive stripping and can be used on color-treated hair; use a color-safe conditioner for best color retention.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"shu uemura art of hair","offers":[{"title":"Default Title","offer_id":67554884190378,"sku":"B0BSXQV4PT","price":142.71,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/shu-uemura-izumi-tonic-shampoo-front-bottle.jpg?v=1790918053","url":"https:\/\/opulora.ca\/products\/shu-uemura-art-of-hair-izumi-tonic-strengthening-shampoo-10-fl-oz-rice-water-fortifying-gentle-for-fragile-hair","provider":"OPULORA","version":"1.0","type":"link"}