{"product_id":"schwarzkopf-professional-igora-royal-permanent-hair-color-7-77-medium-blonde-copper-extra-vivid-copper-tone-100-gray-coverage","title":"Schwarzkopf Professional Igora Royal permanent hair color 7-77 Medium Blonde Copper Extra — vivid copper tone, 100% gray coverage","description":"\u003cstrong\u003eSchwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra is a professional permanent hair color that delivers vivid copper tones, reliable gray coverage and long-lasting shine.\u003c\/strong\u003e\n\n\u003cp\u003eEngineered by Schwarzkopf's colorists, the Igora Royal 7-77 formula targets stylists and experienced home users who want a high-impact medium blonde copper shade with consistent tone direction and dependable performance. This permanent cream color is part of the Igora Royal family, known for bold pigments, strong lift and color equalization even on porous hair. The result is a bright, copper-infused blonde with uniform coverage and lasting vibrancy.\u003c\/p\u003e\n\n\u003ch3\u003eHow does 7-77 achieve vivid copper on medium blonde bases?\u003c\/h3\u003e\n\u003cp\u003eThe shade 7-77 uses concentrated fashion pigments and a balancing system to deposit intense copper tones while maintaining clarity. It is formulated to work with standard developers for controlled lift and even color placement, producing a clear copper reflection without muddying.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh-intensity copper pigments for saturated red-gold reflections\u003c\/li\u003e\n  \u003cli\u003eColor equalization to prevent patchiness on porous hair\u003c\/li\u003e\n  \u003cli\u003eCompatible with common peroxide strengths for predictable lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this color cover gray or resistant hair?\u003c\/h3\u003e\n\u003cp\u003eYes — Igora Royal is developed to provide full coverage on white or resistant hair types. The mix of pigment concentration and professional-grade carriers helps ensure uniform deposit from root to tip, even on thicker, resistant strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDesigned for up to 100% white hair coverage\u003c\/li\u003e\n  \u003cli\u003eStrong pigment saturation maintains tone on resistant areas\u003c\/li\u003e\n  \u003cli\u003eUse recommended processing times and developer strength for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the color last and retain its vibrancy?\u003c\/h3\u003e\n\u003cp\u003eThe formula boosts color retention so tones stay vivid between salon visits. While longevity depends on aftercare and washing routines, Igora Royal is formulated to resist fading and preserve reflex vibrancy for extended wear compared with standard permanent dyes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eExtended retention technology for reduced fading\u003c\/li\u003e\n  \u003cli\u003eEnhanced reflex vibrancy delivers luminous, multi-dimensional shine\u003c\/li\u003e\n  \u003cli\u003eMaintain with color-safe shampoos and cool water to prolong intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should professionals mix and apply 7-77 for best results?\u003c\/h3\u003e\n\u003cp\u003eFollow Schwarzkopf's suggested mixing ratios and developers; accurate timing and strand testing are key. Apply to clean, dry hair or follow the lightening steps when lifting is required, and always perform a strand test to confirm final tone and coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse recommended developer strength for desired lift and deposit\u003c\/li\u003e\n  \u003cli\u003ePerform a strand test to check tone and processing time\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and use professional post-color care for lasting shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra is intended for professional colorists and confident at-home users seeking a bold, coppery blonde with salon-grade coverage and predictable results. It fits clients who want a clear, intense copper reflection, reliable gray coverage and longer-lasting color when paired with proper developer choice and aftercare.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAttribute not applicable for product\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Igora Royal 7-77 cover 100% gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Igora Royal is formulated to provide full gray coverage when mixed and applied correctly with the recommended developer and processing time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What developer should I use with 7-77 for medium lift?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use the developer strength recommended by Schwarzkopf for the target lift; a 20-volume developer is commonly used for one to two levels of lift, but follow product instructions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":67548504817834,"sku":"B017THCPA4","price":53.23,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/schwarzkopf-igora-royal-7-77-front-packaging.jpg?v=1790805087","url":"https:\/\/opulora.ca\/products\/schwarzkopf-professional-igora-royal-permanent-hair-color-7-77-medium-blonde-copper-extra-vivid-copper-tone-100-gray-coverage","provider":"OPULORA","version":"1.0","type":"link"}