{"product_id":"schwarzkopf-igora-royal-permanent-hair-color-creme-7-77-medium-blonde-copper-extra-60g-salon-grade-long-lasting-coverage","title":"Schwarzkopf Igora Royal Permanent Hair Color Creme 7-77 Medium Blonde Copper Extra 60g — Salon-grade long-lasting coverage","description":"\u003cp\u003e\u003cstrong\u003eSchwarzkopf Professional Igora Royal 7-77 is a permanent hair color creme that delivers rich medium-blonde copper tones with professional-level coverage and long-lasting results.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIgora Royal combines a concentrated Color Creme with the Color and Care Developer to give salon-standard pigment, consistent coverage and reliable tone control. This 60 g tube of shade 7-77 (Medium Blonde Copper Extra) is formulated for even color distribution, high color retention and predictable lift when used with the recommended developers and application method.\u003c\/p\u003e\n\n\u003ch3\u003eHow do I mix and apply Igora Royal 7-77 for best results?\u003c\/h3\u003e\n\n\u003cp\u003eMix Igora Royal Color Creme and the matching Color and Care Developer at the indicated 1:1 ratio for standard applications. Apply to dry hair, process according to lift required, then rinse and use a color-safe neutralizing shampoo and care system.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMixing ratio: 1:1 (e.g., 60 g color + 60 g developer).\u003c\/li\u003e\n  \u003cli\u003eApply on dry hair; processing time 30–45 minutes depending on developer strength.\u003c\/li\u003e\n  \u003cli\u003eRinse well and use a BC Bonacure Color Save shampoo\/conditioner to neutralize.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich developer strength should I choose for coverage and lift?\u003c\/h3\u003e\n\n\u003cp\u003eDeveloper choice controls lift and coverage: lower volumes for minimal change, higher volumes for lighter results. Select 3%, 6%, 9% or 12% Color and Care Developer depending on your target shade and the level of grey coverage required.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e3% (10 Vol): darkening or minimal lift, use when colouring darker.\u003c\/li\u003e\n  \u003cli\u003e6% (20 Vol): tone-on-tone or 1 level of lift, and for typical coverage.\u003c\/li\u003e\n  \u003cli\u003e9% (30 Vol): lifts 1–2 levels for lighter shades.\u003c\/li\u003e\n  \u003cli\u003e12% (40 Vol): lifts 2–3 levels for stronger lightening needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan Igora Royal 7-77 cover grey or previously colored hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — Igora Royal is designed for reliable coverage of grey hair and predictable results on previously tinted hair, but application method varies with the amount of white hair and hair history. For hair with heavy previous tinting, use professional dual-application techniques recommended by colorists.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUp to 100% white hair: use 3%–12% developer depending on desired lift and coverage.\u003c\/li\u003e\n  \u003cli\u003eUp to 50% white hair: same developer options; add base tone adjustments when target shade is lighter than hair.\u003c\/li\u003e\n  \u003cli\u003ePreviously tinted hair: follow a dual application (colorist method) for even re-coloring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat aftercare keeps the copper tone vivid and the hair healthy?\u003c\/h3\u003e\n\n\u003cp\u003eAfter coloring, neutralize and protect the new shade with color-care products to extend vibrancy and maintain hair structure. Use Schwarzkopf BC Bonacure Color Save shampoo and conditioner and follow salon styling recommendations for heat and UV protection.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eRinse thoroughly and shampoo with a color-safe product immediately after processing.\u003c\/li\u003e\n  \u003cli\u003eUse color-protecting treatments and avoid excessive heat styling.\u003c\/li\u003e\n  \u003cli\u003eStore unused product sealed and at room temperature to preserve performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Schwarzkopf Professional Igora Royal 7-77 is intended for stylists and experienced home users seeking a professional permanent copper-blonde shade with dependable grey coverage and long-lasting color. It suits anyone wanting precise tone control and strong color retention, especially clients who require predictable lift and even coverage on natural or previously colored hair.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Igora Royal 7-77 suitable for 100% grey coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Use Igora Royal with a 3%–12% Color and Care Developer, following processing times and professional application for full grey coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the color to develop?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Process on dry hair for 30–45 minutes; additional heat can shorten development by about one third.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":67548424011946,"sku":"B00D7FAPQO","price":54.73,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/schwarzkopf-igora-royal-7-77-front-tube.jpg?v=1790801720","url":"https:\/\/opulora.ca\/products\/schwarzkopf-igora-royal-permanent-hair-color-creme-7-77-medium-blonde-copper-extra-60g-salon-grade-long-lasting-coverage","provider":"OPULORA","version":"1.0","type":"link"}