{"product_id":"redken-purple-shampoo-for-blonde-hair-violet-toner-for-brass-control-softness-shine","title":"Redken Purple Shampoo for Blonde Hair — Violet Toner for Brass Control, Softness \u0026 Shine","description":"\u003cp\u003e\u003cstrong\u003eRedken Purple Shampoo is a violet-pigment shampoo formulated to neutralize unwanted yellow and brassy tones in natural, colored, or lightened blonde, white and silver hair while adding softness and shine between salon visits.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-quality purple shampoo deposits micro-violet pigments to counteract warm, brassy undertones and help maintain cooler blonde shades. The formula works for a range of light tones — from subtle highlights to fully bleached hair — and includes conditioning agents from a gloss-protect system to preserve softness and manageability. Use it as part of a color-care routine to extend the life and look of your salon color without relying on daily professional services.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see cooler tones after using this shampoo?\u003c\/h3\u003e\n\u003cp\u003eMost users notice reduced yellowing and a visibly cooler cast after the first wash, especially when the product is left on briefly. Results depend on initial hair porosity, level of brassiness, and application time; repeat uses intensify neutralization.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFirst wash: immediate subtle toning for mild brassiness\u003c\/li\u003e\n  \u003cli\u003e2–3 uses: stronger neutralization for moderate yellow tones\u003c\/li\u003e\n  \u003cli\u003eLonger rinse time or repeat lather: increases violet deposit\u003c\/li\u003e\n  \u003cli\u003ePorous or heavily bleached hair: may require less time to tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this purple shampoo without drying my hair?\u003c\/h3\u003e\n\u003cp\u003eYou can swap it in for your regular shampoo once or twice weekly to maintain cool tones without over-processing. For everyday use, limit contact time and follow with a conditioning or silver conditioner to maintain moisture and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMaintenance: 1–2 times per week for most hair types\u003c\/li\u003e\n  \u003cli\u003eStronger brass control: increase frequency, shorten rinse time\u003c\/li\u003e\n  \u003cli\u003eDaily use: acceptable when rinsed quickly and paired with conditioner\u003c\/li\u003e\n  \u003cli\u003eAftercare: follow with a nourishing conditioner or gloss treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on both natural and color-treated blondes?\u003c\/h3\u003e\n\u003cp\u003eYes—its violet micro-pigments are designed to neutralize warm tones on natural, highlighted, colored, or fully lightened hair. The product also supports white and silver hair to keep shades looking cleaner and less yellowed between salon appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNatural blondes: reduces yellowing from sun and water minerals\u003c\/li\u003e\n  \u003cli\u003eColored\/bleached blondes: counters brass created by dye fading\u003c\/li\u003e\n  \u003cli\u003eWhite\/silver hair: refreshes cool tones and reduces dullness\u003c\/li\u003e\n  \u003cli\u003eWorks across multiple light levels and techniques\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, work into a rich lather, and rinse thoroughly; repeat if you need extra toning. For stronger toning, leave on briefly before rinsing, then follow with a conditioner or the recommended silver conditioner to lock in softness and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDistribute evenly through wet hair and lather well\u003c\/li\u003e\n  \u003cli\u003eRinse completely; repeat if necessary for extra pigment\u003c\/li\u003e\n  \u003cli\u003ePair with a conditioner to restore moisture and smooth cuticle\u003c\/li\u003e\n  \u003cli\u003eUse shorter contact time on porous or highly processed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This purple shampoo is aimed at anyone with lightened, highlighted, naturally blonde, silver, or white hair who wants to reduce yellowing and maintain cooler tones between salon visits. It’s helpful for people who color at home and professionals seeking an easy at-home maintenance step to preserve salon results, while those with dry or fragile hair should combine it with a deep conditioner or use it less frequently.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 \/ ACID VIOLET 43 HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • LIMONENE • MAGNESIUM ACETATE • HEXYL CINNAMAL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • FUMARIC ACID • SODIUM HYDROXIDE • DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 \/ ACID VIOLET 43 CITRIC ACID • PARFUM \/ FRAGRANCE.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this purple shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, but for daily use rinse quickly and pair with a conditioner; otherwise try 1–2 times weekly for maintenance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it change my hair color permanently?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, the violet pigments temporarily neutralize brass and rinse out; effects depend on frequency and hair porosity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":67553969373354,"sku":"B09C5XQPCS","price":113.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/redken-purple-shampoo-front-bottle.jpg?v=1790896835","url":"https:\/\/opulora.ca\/products\/redken-purple-shampoo-for-blonde-hair-violet-toner-for-brass-control-softness-shine","provider":"OPULORA","version":"1.0","type":"link"}