{"product_id":"pureology-pure-volume-shampoo-for-fine-color-treated-hair-lightweight-sulfate-free-volume-boost","title":"Pureology Pure Volume Shampoo for Fine Color-Treated Hair — Lightweight, Sulfate-Free Volume Boost","description":"\u003cp\u003e\u003cstrong\u003ePureology Pure Volume Shampoo is a lightweight, sulfate-free cleanser that lifts fine, color-treated hair to add visible volume and movement without stripping color.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for flat, fine hair that needs body but still requires gentle color protection, this vegan formula uses Wheat Protein and Eucalyptus Leaf Extract to build lift while preserving vibrancy. Infused with Pureology’s Antifade Complex plus UV-filtering Sunflower Seed and Vitamin E, the shampoo clarifies buildup and helps hair look fuller, shinier, and more resilient between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Pure Volume Shampoo create root lift without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines lightweight Wheat Protein to increase strand diameter and Eucalyptus Leaf Extract to invigorate the scalp, producing noticeable lift at the root without heavy residues. Its ZeroSulfate® base cleanses gently so hair retains natural movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWheat Protein adds body by fortifying the hair shaft.\u003c\/li\u003e\n  \u003cli\u003eEucalyptus Leaf Extract supports a refreshed scalp feel for improved lift.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants remove buildup without flattening fine textures.\u003c\/li\u003e\n  \u003cli\u003eClarifying action targets root residue for instant root separation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo protect my color while I try to get more volume?\u003c\/h3\u003e\n\u003cp\u003eYes — Pureology’s patented Antifade Complex is blended into the shampoo to help preserve color vibrancy during cleansing. Sunflower Seed UV filter and Vitamin E also help defend against environmental fading.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntifade Complex helps reduce color washout from shampooing.\u003c\/li\u003e\n  \u003cli\u003eUV-filtering Sunflower Seed helps block color-depleting sunlight.\u003c\/li\u003e\n  \u003cli\u003eVitamin E delivers antioxidant support for lasting shine.\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free formula avoids harsh ingredients that strip dye.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Pure Volume Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather gently, and concentrate at the roots for lift; rinse thoroughly and follow with a lightweight volumizing conditioner for added body. For maximum impact, alternate with the Pure Volume Conditioner and style with a root-lifting product when needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into scalp to displace oils and buildup at roots.\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat if hair is especially fine or product-laden.\u003c\/li\u003e\n  \u003cli\u003ePair with Pure Volume Conditioner to maintain humidity control and shape.\u003c\/li\u003e\n  \u003cli\u003eUse heat-protectant styling if using blow-dry techniques to amplify volume.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of hair and styling goals is this shampoo best for?\u003c\/h3\u003e\n\u003cp\u003ePure Volume Shampoo is engineered for fine, flat, or limp hair that needs fullness while keeping color intact. It’s also suitable for anyone seeking a gentler cleansing routine that promotes body without harsh sulfates.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for fine, color-treated hair wanting lift and shape.\u003c\/li\u003e\n  \u003cli\u003eGood for busy users who need low-residue cleansing between styling sessions.\u003c\/li\u003e\n  \u003cli\u003eWorks for all hair types that prefer lightweight volumizing support.\u003c\/li\u003e\n  \u003cli\u003eRecommended when protecting salon color is a priority.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: If your hair is fine or tends to fall flat at the roots and you color your hair regularly, Pureology Pure Volume Shampoo offers a professional-grade, vegan option that balances volume-building benefits with dependable color protection. Choose this shampoo when you want noticeable lift and movement without compromising shine or gently stripping color.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM \/ FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC\/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 \/ RED 33, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pureology Pure Volume Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it includes Pureology’s Antifade Complex plus UV-filtering ingredients to help protect color while adding volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo on fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as often as needed; gentle sulfate-free cleansers allow regular use to remove buildup and maintain root lift.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":67554456141994,"sku":"B08918B4NQ","price":102.94,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/pureology-pure-volume-shampoo-front-packaging.jpg?v=1790905970","url":"https:\/\/opulora.ca\/products\/pureology-pure-volume-shampoo-for-fine-color-treated-hair-lightweight-sulfate-free-volume-boost","provider":"OPULORA","version":"1.0","type":"link"}