{"product_id":"pulp-riot-semi-permanent-hair-color-deep-wine-red-4-oz-vegan-conditioning-long-lasting","title":"Pulp Riot Semi-Permanent Hair Color Deep Wine Red 4 oz — Vegan, Conditioning, Long-Lasting","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Volatile in Deep Wine Red is a semi-permanent, vegan hair color that delivers rich mahogany-red tones with violet depth and lasts up to 50 washes while conditioning hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade 4 oz tube combines bold, true-to-tone pigment with Anti-Overworking Technology to give vivid color without weakening the hair. Designed to be used directly from the tube on pre-lightened hair or creatively blended on darker bases, Volatile conditions as it deposits color, improving shine and hydration compared to unwashed hair. The formula is free of ammonia, PPD, parabens, MEA, and gluten and rinses out evenly for predictable fades.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will this Deep Wine Red shade last on my hair?\u003c\/h3\u003e\n\u003cp\u003eOn pre-lightened hair, expect vibrant color retention that can last up to 50 washes, depending on hair porosity and aftercare. True-tone fade means the shade lightens steadily instead of patching, so color maintains a natural progression as it gradually diminishes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProcessing time: 25–40 minutes for full deposit.\u003c\/li\u003e\n  \u003cli\u003eLongevity: up to 50 washes on optimal bases and care routines.\u003c\/li\u003e\n  \u003cli\u003eFade behavior: even, predictable true-tone fading with no heavy bleed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product damage my hair or alter its feel?\u003c\/h3\u003e\n\u003cp\u003eVolatile uses Anti-Overworking Technology to protect the hair fiber during color deposit, reducing stress compared with harsher permanent processes. The formula is conditioning by design, boosting shine and hydration so hair feels softer after use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConditions hair: increases shine by 86% versus unwashed hair.\u003c\/li\u003e\n  \u003cli\u003eHydration: up to 2x the moisture after application versus unwashed hair.\u003c\/li\u003e\n  \u003cli\u003eSafer styling: reduces breakage risk when used per instructions, especially on bleached hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Deep Wine Red for the best results?\u003c\/h3\u003e\n\u003cp\u003eApply the color directly to clean, dry hair—no developer required. For maximum vibrancy, use on pre-lightened hair; for creative shades or pastels, mix with other Pulp Riot colors or clear to dilute intensity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSaturation: thoroughly coat hair for even coverage.\u003c\/li\u003e\n  \u003cli\u003eTiming: leave on 25–40 minutes depending on desired depth.\u003c\/li\u003e\n  \u003cli\u003eRinse: use cool water to lock pigment and reduce fading.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I customize the shade or mix it with other colors?\u003c\/h3\u003e\n\u003cp\u003eYes — Volatile is made to be blended. Mix with other Pulp Riot shades for complex tones or combine with clear to create softer, pastel versions without sacrificing the formula's conditioning benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMixing: blends smoothly with other Pulp Riot pigments.\u003c\/li\u003e\n  \u003cli\u003eCreative control: add clear to achieve lighter, translucent looks.\u003c\/li\u003e\n  \u003cli\u003eProfessional-friendly: ideal for custom color formulas and salon services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Pulp Riot Volatile Deep Wine Red is aimed at stylists and color enthusiasts seeking a bold mahogany-red with violet nuance that nourishes as it colors. It suits clients who want long-lasting semi-permanent results on pre-lightened hair, creatives mixing custom hues, and anyone preferring vegan, low-irritant formulas without ammonia or parabens. If you need predictable fades, salon-grade pigment, and conditioning performance in a 4 oz tube, this shade delivers professional versatility and vibrant payoff.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need developer to use Pulp Riot Volatile?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — Volatile is semi-permanent and designed to be used without developer; apply directly to clean, dry hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Deep Wine Red safe for bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated for pre-lightened hair and conditions the fiber while depositing vivid color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":67549737124010,"sku":"B0GRCVJHSX","price":54.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/pulp-riot-front-tube.jpg?v=1790822702","url":"https:\/\/opulora.ca\/products\/pulp-riot-semi-permanent-hair-color-deep-wine-red-4-oz-vegan-conditioning-long-lasting","provider":"OPULORA","version":"1.0","type":"link"}