{"product_id":"pulp-riot-deviant-semi-permanent-hair-color-plum-4-oz-vivid-purple-magenta-vegan-conditioning","title":"Pulp Riot Deviant Semi-Permanent Hair Color Plum, 4 oz — Vivid Purple‑Magenta, Vegan Conditioning","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Deviant Semi Permanent Hair Color in Plum is a rich purple‑magenta shade with violet‑red depth that delivers vivid results for up to 50 washes while conditioning hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon‑grade semi‑permanent formula blends intense pigment and protective technology to give you a dramatic, fashion-forward color without the harsh chemicals found in many traditional dyes. Designed for easy application straight from the tube, Deviant Plum works best on pre‑lightened hair to reveal full saturation but is flexible enough to be mixed or diluted for custom tones. The vegan, cruelty‑free blend offers true tone fade so your color lightens evenly, preserving a polished look as it gradually diminishes.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will Deviant Plum last and how does it fade?\u003c\/h3\u003e\n\n\u003cp\u003eExpect vibrant Plum color to remain bold for many weeks, with lasting color up to roughly 50 washes depending on hair porosity and care routine. The formulation focuses on even fading rather than patchy loss, so the shade softens into a harmonious version of the original tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLasts up to about 50 washes under normal shampoo frequency\u003c\/li\u003e\n  \u003cli\u003eTrue tone fade minimizes patchy or brassy washout\u003c\/li\u003e\n  \u003cli\u003eResults vary with lightening level and hair health\u003c\/li\u003e\n  \u003cli\u003eUse sulfate‑free shampoos and cool rinses to extend vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this damage my hair and how does it care for strands?\u003c\/h3\u003e\n\n\u003cp\u003eDeviant Plum is formulated to color without developers or harsh oxidizers, reducing the risk of overprocessing. It contains Anti‑Overworking Technology and conditioning agents that help maintain shine and hydration during and after coloring.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAnti‑Overworking Technology helps protect hair during coloring\u003c\/li\u003e\n  \u003cli\u003eProvides significantly more shine and twice the hydration versus unwashed hair\u003c\/li\u003e\n  \u003cli\u003eAfter bleaching, it boosts conditioning and reduces breakage compared to non‑conditioning shampoos\u003c\/li\u003e\n  \u003cli\u003eVegan formula contains no ammonia, PPD, parabens, MEA, or gluten\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Deviant Plum for best results and what options exist?\u003c\/h3\u003e\n\n\u003cp\u003eApply to clean, dry hair for direct deposit color—no developer needed. Processing times typically range from 25 to 40 minutes; cooler rinses help lock in tone. You can use Plum straight from the tube for full saturation or mix it with other Pulp Riot shades or clear to create softer pastels or bespoke hues.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSaturate pre‑lightened hair for the truest color payoff\u003c\/li\u003e\n  \u003cli\u003eProcess 25–40 minutes, then rinse with cool water\u003c\/li\u003e\n  \u003cli\u003eMix with clear to dilute or combine with other shades for custom colors\u003c\/li\u003e\n  \u003cli\u003eCan be used creatively on darker bases for peekaboo or blended effects\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this shade different from other purples?\u003c\/h3\u003e\n\n\u003cp\u003ePlum delivers a purple‑magenta profile enriched with violet‑red undertones that reads both bold and warm in different lights. Its pigment blend aims for intense saturation while the formula emphasizes hair health and predictable fading, so the tone remains flattering as it lightens.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePurple‑magenta base with violet‑red depth for multidimensional color\u003c\/li\u003e\n  \u003cli\u003eHigh pigment concentration for strong initial payoff\u003c\/li\u003e\n  \u003cli\u003eDesigned for even fade to avoid muddy or uneven washout\u003c\/li\u003e\n  \u003cli\u003eWorks well for vivid looks or blended pastel variations\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Stylists and color enthusiasts who want a long‑lasting, highly pigmented purple with conditioning benefits will appreciate Deviant Plum. It’s ideal for clients seeking bold, creative color on pre‑lightened hair or anyone mixing custom shades—especially those looking to avoid harsh chemicals and prioritize hair integrity. If you want a fashion‑forward violet‑magenta that fades gracefully and nourishes the hair while it performs, this tube delivers salon results at home or behind the chair.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need developer to use Deviant Plum?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No developer is required; apply the semi‑permanent color directly to clean, dry hair and process 25–40 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—best results appear on pre‑lightened hair, and the formula conditions and reduces breakage versus non‑conditioning products.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":67549736992938,"sku":"B0GRD1LWVS","price":54.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/pulp-riot-plum-front-packaging.jpg?v=1790822700","url":"https:\/\/opulora.ca\/products\/pulp-riot-deviant-semi-permanent-hair-color-plum-4-oz-vivid-purple-magenta-vegan-conditioning","provider":"OPULORA","version":"1.0","type":"link"}