{"product_id":"pulp-riot-dark-matter-semi-permanent-hair-color-electric-violet-4-oz-vivid-blue-violet-conditioning-formula","title":"Pulp Riot Dark Matter Semi-Permanent Hair Color — Electric Violet 4 oz, Vivid Blue-Violet, Conditioning Formula","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Dark Matter Electric Violet is a richly pigmented, semi-permanent violet with deep blue undertones that delivers vivid color and conditioning without a developer.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for creative stylists and color enthusiasts, this 4 oz tube offers a dramatic violet shade that shows best on pre-lightened hair but can be blended for customized results. The formula uses Anti-Overworking Technology to preserve hair integrity while depositing long-lasting color that fades evenly. Vegan and free from ammonia, PPD, parabens, MEA, and gluten, it conditions hair as it colors and works alone or mixed with other Pulp Riot shades or clear.\u003c\/p\u003e\n\n\u003ch3\u003eHow intense is the Electric Violet and how long will it last?\u003c\/h3\u003e\n\u003cp\u003eElectric Violet is a deep violet with noticeable blue undertones designed to produce high-impact results on lightened hair. The semi-permanent formula can last up to 50 washes on ideal porosity and care routines, with a predictable, true-tone fade that avoids patchiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest vibrancy on pre-lightened or lifted hair\u003c\/li\u003e\n  \u003cli\u003eUp to 50 washes under normal washing frequency\u003c\/li\u003e\n  \u003cli\u003eTrue-tone fade for even, predictable washout\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this color damage my hair or affect shine?\u003c\/h3\u003e\n\u003cp\u003eThe Dark Matter formula includes Anti-Overworking Technology to minimize structural stress during coloring, so it deposits pigment while conditioning. Clinical-style claims in the formula notes indicate improved shine and hydration versus untreated hair, helping hair appear healthier after application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConditions while coloring for softer texture\u003c\/li\u003e\n  \u003cli\u003eAdds measurable shine and hydration compared to uncolored hair\u003c\/li\u003e\n  \u003cli\u003eNo ammonia or harsh oxidizers in the mix\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Electric Violet and can I mix it for custom shades?\u003c\/h3\u003e\n\u003cp\u003eApplication is straightforward: apply to clean, dry, pre-lightened or natural hair, saturate thoroughly, and process for 25–40 minutes before rinsing with cool water. You can mix Electric Violet with other Pulp Riot colors or dilute with clear to create pastels, muted tones, or blendable fashion colors.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSaturate clean, dry hair for even coverage\u003c\/li\u003e\n  \u003cli\u003eProcess 25–40 minutes, then rinse with cool water\u003c\/li\u003e\n  \u003cli\u003eMix with other shades or clear for custom results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive scalps or vegan routines?\u003c\/h3\u003e\n\u003cp\u003eElectric Violet is formulated without ammonia, PPD, parabens, MEA, and gluten and contains no animal-derived ingredients, making it a vegan-friendly choice. While gentler than many permanent dyes, anyone with scalp sensitivity should patch test and follow safety guidance from a stylist or the product instructions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan formula with no animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003eFree of ammonia, PPD, parabens, MEA, and gluten\u003c\/li\u003e\n  \u003cli\u003eRecommended patch test for sensitive skin or scalp concerns\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pulp Riot Dark Matter Electric Violet suits professional stylists, color-savvy consumers, and creative individuals seeking a durable, richly pigmented violet with conditioning benefits. It’s ideal for those who want a fashion-forward result on lightened hair or a custom blended hue when mixed, while keeping hair feel and shine a priority.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need developer to use Pulp Riot Dark Matter Electric Violet?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No developer is required; apply to clean, dry hair and process 25–40 minutes before rinsing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on unbleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It can be used on darker hair for subtle tone, but pre-lightening gives the most vivid Electric Violet results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":67550140301482,"sku":"B0GRCPYNM3","price":54.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/pulp-riot-electric-violet-front-tube.jpg?v=1790828300","url":"https:\/\/opulora.ca\/products\/pulp-riot-dark-matter-semi-permanent-hair-color-electric-violet-4-oz-vivid-blue-violet-conditioning-formula","provider":"OPULORA","version":"1.0","type":"link"}