{"product_id":"paul-mitchell-platinum-blonde-violet-shampoo-33-8-fl-oz-tone-neutralizing-hydrating","title":"Paul Mitchell Platinum Blonde Violet Shampoo 33.8 fl oz — Tone-Neutralizing \u0026 Hydrating","description":"\u003cp\u003e\u003cstrong\u003ePaul Mitchell Platinum Blonde Violet Shampoo is a violet-toned cleansing formula that neutralizes brassy warmth while hydrating and softening light to medium blondes, silver, gray, and white hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade purple shampoo uses violet pigments to counteract unwanted yellow and orange tones, delivering cooler, cleaner-looking color between salon visits. Formulated to be gentle enough for regular use, it also includes conditioning ingredients that help detangle and add moisture so strands feel smoother and look brighter. The scent blends refreshing cucumber melon with subtle floral notes, and the packaging uses post-consumer recycled materials to support better recyclability.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brassiness without over-drying hair?\u003c\/h3\u003e\n\u003cp\u003eThe violet pigments in the formula deposit temporary color that cancels yellow and brassy tones on light to medium blondes and gray hair. Conditioning agents work alongside the pigment to maintain moisture balance so hair isn’t stripped or left crunchy after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigment neutralizes warm undertones\u003c\/li\u003e\n  \u003cli\u003eMoisturizing ingredients soften and detangle\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing base suitable for weekly or regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Paul Mitchell Platinum Blonde Violet Shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your hair’s porosity and how quickly brassiness appears: many users find once or twice weekly keeps tones neutral, while those with very warm or porous hair may benefit from more frequent application. For lightly brassy hair or maintenance, alternate with your regular shampoo and a conditioner to preserve hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMaintenance: 1–2 times per week for most blondes\u003c\/li\u003e\n  \u003cli\u003eStronger toning: increase use until desired tone, then reduce\u003c\/li\u003e\n  \u003cli\u003eAlways follow with a conditioner or mask for added moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this violet shampoo be used on color-treated or natural gray hair?\u003c\/h3\u003e\n\u003cp\u003eYes—it's designed for both light to medium color-treated blondes and natural silver, gray, or white hair to maintain cooler tones. Because it’s formulated to be gentle, it can be part of a color-care routine without accelerating fade when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated blondes when used appropriately\u003c\/li\u003e\n  \u003cli\u003eHelps neutralize yellowing in natural gray and white hair\u003c\/li\u003e\n  \u003cli\u003eFollow with color-safe conditioner to lock in tone and moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results should I expect after using this shampoo?\u003c\/h3\u003e\n\u003cp\u003eExpect visibly cooler, cleaner-looking blonde or gray tones and hair that feels softer to the touch thanks to conditioning ingredients. Results are temporary and cumulative—regular, proper use maintains tone between salon services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReduced brassiness and yellow undertones\u003c\/li\u003e\n  \u003cli\u003eSmoother, more manageable strands with added moisture\u003c\/li\u003e\n  \u003cli\u003eFresh cucumber-melon fragrance with delicate floral accents\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: This Paul Mitchell Platinum Blonde Violet Shampoo is ideal for anyone with light to medium blonde, silver, gray, or white hair who wants to neutralize warm tones while keeping hair hydrated and soft. It’s a good fit for salon clients, at-home color maintainers, and people who prefer a gentle, pigment-infused cleanser that supports recyclable packaging. Avoid overuse on extremely porous or heavily processed hair without professional guidance; pair with a nourishing conditioner or treatment for best results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower\/Leaf\/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG\/PPG-41\/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this purple shampoo stain hair or fabric?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: When used as directed on hair, it rinses out without permanent staining; avoid contact with light fabrics and rinse thoroughly to prevent transfer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this daily on bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use may be too strong for some bleached hair—start with 1–2 times weekly and adjust based on tone and dryness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":67556528226474,"sku":"B002WZPDMG","price":125.96,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/paul-mitchell-platinum-blonde-front-packaging.jpg?v=1790937752","url":"https:\/\/opulora.ca\/products\/paul-mitchell-platinum-blonde-violet-shampoo-33-8-fl-oz-tone-neutralizing-hydrating","provider":"OPULORA","version":"1.0","type":"link"}