{"product_id":"paul-mitchell-forever-blonde-shampoo-for-bleached-lightened-hair-10-14-fl-oz-sulfate-free-repair-hydration","title":"Paul Mitchell Forever Blonde Shampoo for Bleached \u0026 Lightened Hair, 10.14 fl oz — Sulfate-Free Repair + Hydration","description":"\u003cp\u003e\u003cstrong\u003ePaul Mitchell Forever Blonde Shampoo is a sulfate-free cleansing and repair shampoo formulated to gently clean, nourish and revive bleached or lightened hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for hair that’s been lightened by bleach or color services, this shampoo uses a vegan KerActive protein and a botanical complex to help strengthen strands while restoring vibrancy. It avoids harsh sulfates (no SLS, SLES or ALS) so it cleans without stripping color or moisture. A refreshing cucumber-forward fragrance with fruity undertones leaves hair smelling clean and lively.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this shampoo treat my bleached or lightened hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula targets damage common after lightening by delivering plant-based proteins and nourishing extracts to the hair surface. It helps smooth and detangle while gently removing product buildup and pollutants that dull blonde tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan KerActive protein helps fortify weakened hair fibers\u003c\/li\u003e\n  \u003cli\u003eBotanical blend nourishes without heavy residue\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing to protect color and natural oils\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my blonde looking bright and refreshed?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is designed to maintain light, luminous blonde by clearing away dulling deposits and supporting overall strand health. Regular use helps hair appear cleaner and more vibrant between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves buildup that can mute blonde highlights\u003c\/li\u003e\n  \u003cli\u003ePromotes smoother strand surface for better light reflection\u003c\/li\u003e\n  \u003cli\u003eFragrance adds a crisp, revitalizing finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula gentle enough for frequent use?\u003c\/h3\u003e\n\u003cp\u003eYes — the absence of harsh sulfates means you can cleanse more often without aggressively stripping moisture or color. The nourishing ingredients aim to balance effective cleansing with conditioning benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free (no SLS, SLES, ALS) for milder daily cleansing\u003c\/li\u003e\n  \u003cli\u003eLight conditioning agents reduce tangles and frizz\u003c\/li\u003e\n  \u003cli\u003eSuitable for repeated use on lightened hair when paired with a conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the packaging support sustainability?\u003c\/h3\u003e\n\u003cp\u003ePaul Mitchell has redesigned retail packaging to incorporate post-consumer recycled (PCR) materials and simplified labels and caps for improved recyclability. This effort reduces reliance on new plastics while keeping product performance unchanged.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBottles and jars contain approximately 50% PCR (retail sizes)\u003c\/li\u003e\n  \u003cli\u003eTubes include about 25% PCR material\u003c\/li\u003e\n  \u003cli\u003eCheck local recycling rules for caps, pumps and label disposal\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Paul Mitchell Forever Blonde Shampoo is ideal for anyone with bleached, highlighted or otherwise lightened hair who wants a gentler, color-conscious cleanser that also helps repair and nourish. If you’re seeking a sulfate-free everyday shampoo that supports brightness and reduces brittleness, this formula is designed to fit into a blonde-focused haircare routine.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eIdeal for bleached and lightened hair\u003c\/li\u003e\n  \u003cli\u003eVegan KerActive protein and a botanical blend gently cleanse and nourish\u003c\/li\u003e\n  \u003cli\u003eLeaves strands looking light and bright\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER (AQUA, EAU), SODIUM COCOYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, DIVINYLDIMETHICONE\/DIMETHICONE COPOLYMER, SODIUM LAURYL SULFOACETATE, GLYCERIN, POLYQUATERNIUM-7, BUTYROSPERMUM PARKII (SHEA) BUTTER, CARTHAMUS TINCTORIUS (SAFFLOWER) OLEOSOMES, ANTHEMIS NOBILIS FLOWER EXTRACT, CALENDULA OFFICINALIS FLOWER EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, VERBASCUM THAPSUS EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, C12-13 ALKETH-23, C12-13 ALKETH-3, C11-15 ALKETH-7, POLYQUATERNIUM-10, AMODIMETHICONE, TRIDECETH-12, LAURETH-9, GLYCERETH-26, GLYCOL DISTEARATE, DISODIUM LAURETH SULFOSUCCINATE, MAGNESIUM NITRATE, MAGNESIUM CHLORIDE, SODIUM SULFATE, DISODIUM EDTA, PHENOXYETHANOL, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, FRAGRANCE (PARFUM), LINALOOL, LINALYL ACETATE, TERPINEOL, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES,EXT. VIOLET 2 (CI 60730)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Forever Blonde Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free (no SLS, SLES, ALS) and formulated to gently cleanse color‑treated and lightened hair without harsh stripping.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo on bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it regularly; pair with a conditioner to maintain moisture and reduce breakage between washes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":67552782385322,"sku":"B0F9BDZ411","price":77.82,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/paul-mitchell-forever-blonde-front-packaging.jpg?v=1790878753","url":"https:\/\/opulora.ca\/products\/paul-mitchell-forever-blonde-shampoo-for-bleached-lightened-hair-10-14-fl-oz-sulfate-free-repair-hydration","provider":"OPULORA","version":"1.0","type":"link"}