{"product_id":"ouai-medium-hair-shampoo-hydrating-10-oz-for-frizz-control-color-safe-shine","title":"OUAI Medium Hair Shampoo — Hydrating 10 oz for Frizz Control \u0026 Color-Safe Shine","description":"\u003cp\u003e\u003cstrong\u003eOUAI Medium Hair Shampoo is a hydrating, frizz-control cleanser formulated for hair that's neither fine nor very thick, designed to clean, nourish and restore shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBuilt for in-between hair textures, this 10 oz shampoo targets dryness and frizz while remaining safe for color-treated, keratin-treated, and chemically processed hair. The formula pairs hydrating plant oils with shine-boosting extracts and keratin to detangle, smooth, and strengthen strands without sulfates, parabens, phthalates, gluten, or cruelty. The scent profile—Mercer Street—adds a fresh citrus and floral finish to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eWho is this shampoo designed for?\u003c\/h3\u003e\n\u003cp\u003eThis cleanser is formulated for medium-density hair—textures that aren’t particularly fine or very coarse—suitable for straight, wavy, curly, and coily patterns. It balances moisture and manageability so strands look healthier without heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for medium-thickness and mixed textures\u003c\/li\u003e\n  \u003cli\u003eSafe for color, keratin and chemically treated hair\u003c\/li\u003e\n  \u003cli\u003eWorks across multiple curl patterns\u003c\/li\u003e\n  \u003cli\u003e10 oz size for regular at-home use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it hydrate and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eRich plant oils in the formula replenish lost moisture while protein and botanical extracts help reinforce strand structure. Together these ingredients minimize friction, reducing split ends and breakage during styling and detangling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBabassu oil restores hydration to scalp and hair fibers\u003c\/li\u003e\n  \u003cli\u003eCoconut oil helps seal the cuticle and protect ends\u003c\/li\u003e\n  \u003cli\u003eKeratin supports smoother, easier-to-comb strands\u003c\/li\u003e\n  \u003cli\u003eKumquat extract revives reflection and sheen\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make my hair heavy or greasy?\u003c\/h3\u003e\n\u003cp\u003eFormulated for balance, the shampoo cleans without stripping while avoiding heavy silicones or waxy residues. It aims to leave hair soft and manageable, not weighed down, when used as directed and rinsed thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing for gentler removal of dirt\u003c\/li\u003e\n  \u003cli\u003eNo parabens or phthalates that can build up over time\u003c\/li\u003e\n  \u003cli\u003eRinse well from roots to ends to prevent residue\u003c\/li\u003e\n  \u003cli\u003eFollow with OUAI Medium Conditioner for optimal results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate it into my hair routine?\u003c\/h3\u003e\n\u003cp\u003eUse it as your regular shampoo, focusing on the scalp to lift oils and environmental debris, then work the lather to the ends. Pair with the matching OUAI Medium Conditioner and finish with OUAI Hair Oil for enhanced frizz control and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into the scalp, and work through mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eRinse completely and repeat only if needed\u003c\/li\u003e\n  \u003cli\u003eFollow with OUAI Medium Conditioner for hydration balance\u003c\/li\u003e\n  \u003cli\u003eLayer OUAI Hair Oil for extra smoothness and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If your hair falls between fine and thick and you want a gentle, effective cleanse that tames frizz, restores shine and supports treated hair, OUAI Medium Hair Shampoo fits naturally into your routine. It’s a good choice for anyone seeking a balanced, cruelty-free formula with nourishing oils and proteins that doesn’t compromise color or chemical services.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent\/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide,, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is OUAI Medium Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and safe for color-treated, keratin-treated, and chemically processed hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular shampoo frequency—daily to every few days—depending on your scalp and styling needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OUAI","offers":[{"title":"Default Title","offer_id":67553739473066,"sku":"B084BTP393","price":88.29,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/ouai-medium-hair-shampoo-front-packaging.jpg?v=1790893899","url":"https:\/\/opulora.ca\/products\/ouai-medium-hair-shampoo-hydrating-10-oz-for-frizz-control-color-safe-shine","provider":"OPULORA","version":"1.0","type":"link"}