{"product_id":"no-nothing-purple-shampoo-for-blonde-gray-silver-hair-fragrance-free-hypoallergenic-toning","title":"No nothing Purple Shampoo for Blonde, Gray \u0026 Silver Hair — Fragrance-Free, Hypoallergenic Toning","description":"\u003cp\u003e\u003cstrong\u003eNo nothing Purple Shampoo is a fragrance-free, hypoallergenic toning shampoo that neutralizes yellow and brassy tones in blonde, gray, and silver hair while cleansing gently.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated purple shampoo deposits violet pigments to refresh cool tones without heavy residue or added scents. Formulated for people with sensitive scalps, the clean, vegan recipe avoids parabens, silicones and unnecessary fragrances while still delivering visible brass reduction and brighter-looking pale hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice less brassiness?\u003c\/h3\u003e\n\u003cp\u003eMost users see a reduction in warm, yellow hues after the first wash, though the effect depends on starting shade and how long the product is left on. Use it 1–3 times weekly to maintain cool highlights without over-drying.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible toning often after one application.\u003c\/li\u003e\n  \u003cli\u003eFrequency: 1–3 times per week for maintenance.\u003c\/li\u003e\n  \u003cli\u003eLeave-on time: brief rinses for subtle toning, longer for stronger correction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this work for a sensitive scalp and fragrance sensitivity?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is fragrance-free and certified by the Finnish Allergy, Skin and Asthma Federation for sensitive skin. It avoids common irritants like essential oils, making it a safer option for those who react to scented haircare.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free: no masking perfumes or scents.\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic base designed for reactive scalps.\u003c\/li\u003e\n  \u003cli\u003eCertified for sensitive skin by an independent organization.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo weigh my hair down or make it greasy?\u003c\/h3\u003e\n\u003cp\u003eNo nothing Purple Shampoo is formulated to cleanse while depositing violet pigments, not to leave heavy residues. It aims to refresh tone and preserve natural movement and shine without coating the hair in silicones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight cleansing action that removes buildup.\u003c\/li\u003e\n  \u003cli\u003eNo silicones or heavy conditioning agents.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair feeling clean, soft, and manageable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula clean and safe for my routine?\u003c\/h3\u003e\n\u003cp\u003eThe product follows a minimal ingredient approach: vegan, free of parabens, silicones, dyes (except toning pigments), and gluten. It scores highly for ingredient safety and is suitable for those who prefer simplified, transparent formulations.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and minimal ingredient list.\u003c\/li\u003e\n  \u003cli\u003eFree from parabens, added dyes, silicones and gluten.\u003c\/li\u003e\n  \u003cli\u003eRated favorably on ingredient-safety databases.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: No nothing Purple Shampoo is tailored for people with blonde, bleached, gray, or silver hair who want to remove yellowing and brassiness but cannot or prefer not to use fragranced products. It’s particularly suited to those with sensitive scalps, anyone seeking a clean, vegan toning option, and users who want gentle cleansing combined with reliable cool-toning performance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Glycerin, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Citric Acid, Cocamidopropylamine Oxide, Glycol Distearate, Sodium Chloride, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Acid Violet 43, Sodium Benzoate, Disodium EDTA, Laureth-4, Potassium Sorbate, Phenoxyethanol, EDTA, Guar Hydroxypropyltrimonium Chloride.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use No nothing Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times weekly depending on brassiness; shorter rinses for maintenance, longer for stronger toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for a sensitive scalp?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s fragrance-free, hypoallergenic, and certified for sensitive skin, formulated without common irritants.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"No nothing","offers":[{"title":"Default Title","offer_id":67553564557482,"sku":"B09ZWX2DQF","price":77.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/no-nothing-purple-shampoo-front-bottle.jpg?v=1790889521","url":"https:\/\/opulora.ca\/products\/no-nothing-purple-shampoo-for-blonde-gray-silver-hair-fragrance-free-hypoallergenic-toning","provider":"OPULORA","version":"1.0","type":"link"}