{"product_id":"matrix-so-silver-purple-shampoo-for-blonde-hair-33-8-fl-oz-violet-toning-hydrating-formula","title":"MATRIX So Silver Purple Shampoo for Blonde Hair, 33.8 fl oz — Violet Toning \u0026 Hydrating Formula","description":"\u003cp\u003e\u003cstrong\u003eMATRIX So Silver Purple Shampoo is a salon-strength, color-depositing cleanser that neutralizes brassy yellow tones in blonde, platinum, gray, and white hair while adding moisture and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-grade purple shampoo combines gentle cleansing with violet pigments to counteract unwanted warm brassiness and refresh cool tones between salon visits. The vegan, color-depositing formula both cleanses and tones in a single step, restoring brightness to lightened, natural, or color-treated hair without aggressive stripping. A larger 33.8 fl oz size makes this an efficient choice for regular at-home maintenance or salon use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does So Silver remove brassy and yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits violet pigment that neutralizes orange and yellow undertones, balancing warm shifts in blonde, gray, or white hair. Its clarifying action lifts surface buildup so the toning pigments can adhere evenly, producing a cooler, fresher-looking finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet color-depositing molecules counteract warm tones\u003c\/li\u003e\n  \u003cli\u003eClarifying cleanse removes mineral and product residue\u003c\/li\u003e\n  \u003cli\u003eWorks on natural, highlighted, and color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out my hair or strip my color?\u003c\/h3\u003e\n\u003cp\u003eMATRIX formulated So Silver to tone while adding hydration, not to aggressively strip color. The conditioning agents help preserve moisture and color integrity, making it suitable for regular use when paired with complementary conditioning products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating base reduces dryness compared to harsh clarifiers\u003c\/li\u003e\n  \u003cli\u003eDesigned to maintain color when used as directed\u003c\/li\u003e\n  \u003cli\u003eFollow with So Silver Conditioner for extra moisture and color care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use So Silver for best results?\u003c\/h3\u003e\n\u003cp\u003eApply wearing gloves to wet hair, lather, and rinse; repeat if needed. For more pronounced toning, leave the shampoo in for up to five minutes before rinsing, then follow with a moisturizing conditioner to lock in tone and softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and massage until lathered\u003c\/li\u003e\n  \u003cli\u003eLeave on up to five minutes for stronger toning effects\u003c\/li\u003e\n  \u003cli\u003eUse 1–2 times weekly or as needed between salon appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does So Silver fit into a regular hair care routine?\u003c\/h3\u003e\n\u003cp\u003eUse So Silver as your toning cleanser in rotation with a regular shampoo to keep brassiness at bay while preserving moisture. Pair it with So Silver Conditioner and So Silver Toning Spray for targeted maintenance and extended cool tones between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlternate with a daily gentle shampoo to avoid over-toning\u003c\/li\u003e\n  \u003cli\u003eCombine with the matching conditioner for balanced hydration\u003c\/li\u003e\n  \u003cli\u003eUse toning spray for quick touch-ups between washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: MATRIX So Silver Purple Shampoo is aimed at anyone with blonde, lightened, platinum, gray, or silver hair who wants an easy, at-home way to neutralize brassy warmth and restore cool brightness. It’s appropriate for clients, stylists, and anyone maintaining color-treated or naturally light hair who prefers a vegan, color-depositing cleansing option in a salon-sized bottle.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use MATRIX So Silver Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times weekly or as needed; leave on up to five minutes for stronger toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is So Silver safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It deposits violet pigment to neutralize brassiness while helping preserve color when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":67556309532842,"sku":"B017Y3WBKW","price":130.15,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/matrix-so-silver-front-packaging_c64a7bb4-6d21-4544-8b2a-39347d9e25a5.jpg?v=1790932109","url":"https:\/\/opulora.ca\/products\/matrix-so-silver-purple-shampoo-for-blonde-hair-33-8-fl-oz-violet-toning-hydrating-formula","provider":"OPULORA","version":"1.0","type":"link"}