{"product_id":"loreal-professionnel-styling-fix-paste-extreme-hold-matte-finish-reworkable-texture-50-ml","title":"L'Oréal Professionnel Styling Fix Paste – Extreme Hold Matte Finish, Reworkable Texture (50 ml)","description":"\u003cp\u003e\u003cstrong\u003eL'Oréal Professionnel Styling Fix Paste is a professional-grade paste that delivers extreme hold, reworkable texture and a natural matte finish for long-lasting, sculptable styles.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis styling paste is formulated for precision shaping and durable control without a shiny residue. Designed by L'Oréal Professionnel for salon-level results at home, it provides a strong grip that keeps flyaways under control while remaining pliable enough to reshape during the day. Use it on damp or dry hair to create structured looks, textured crops, or separated, lived-in styles.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this paste create a strong hold without stiffness?\u003c\/h3\u003e\n\u003cp\u003eThe paste combines high-hold polymers with a pliable texture so hair stays in place without feeling crunchy. It lets you mold and rework the style as needed, maintaining movement rather than locking hair rigidly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVery strong grip locks styles and tames flyaways.\u003c\/li\u003e\n  \u003cli\u003eRe-workable formula allows reshaping throughout the day.\u003c\/li\u003e\n  \u003cli\u003eMatte finish keeps looks natural, not glossy.\u003c\/li\u003e\n  \u003cli\u003eSuitable for damp or dry application for flexible styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on my hair type and length?\u003c\/h3\u003e\n\u003cp\u003eThis paste is versatile across hair types and lengths, from short textured crops to medium layered cuts. It performs well on fine hair to add definition, and on thicker hair to control shape and reduce bulk.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: adds texture and separation without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eMedium hair: sculpts shape and supports structure.\u003c\/li\u003e\n  \u003cli\u003eThick hair: provides control and matte definition.\u003c\/li\u003e\n  \u003cli\u003eEffective on short to medium lengths; longer hair can use sparingly for ends and texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply the paste for best results?\u003c\/h3\u003e\n\u003cp\u003eA little product goes a long way: warm a small amount between your hands, then work it through damp or dry hair using your fingers to sculpt. Start with less than you think you need and build up to avoid heaviness; rework by reshaping with fingertips during the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRub a pea-size amount between palms to warm the paste.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly from roots to ends or focus on ends and crown for texture.\u003c\/li\u003e\n  \u003cli\u003eUse fingers to mold, pinch, or separate strands for definition.\u003c\/li\u003e\n  \u003cli\u003eApply more sparingly on damp hair for softer hold, or on dry hair for maximum texture and grip.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product fit into a professional men's styling routine?\u003c\/h3\u003e\n\u003cp\u003eAs part of the L'Oréal Professionnel range, the Fix Paste complements other salon products to build enduring styles with a professional finish. It pairs well with pre-styling creams or salts for added volume and with finishing sprays when extra hold is needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCombine with a volumizing pre-styler for lift at the roots.\u003c\/li\u003e\n  \u003cli\u003eUse with sea-salt texturizers for rugged, tousled looks.\u003c\/li\u003e\n  \u003cli\u003eFinish with a light hairspray for all-day endurance in severe conditions.\u003c\/li\u003e\n  \u003cli\u003eWorks in both at-home and salon routines for consistent results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This paste is ideal for people who want strong, lasting hold with a natural matte appearance—particularly men seeking textured, sculpted styles that can be reshaped throughout the day. It suits anyone from style-conscious professionals to barbers and stylists who need reliable, reworkable control for a range of hair types and lengths.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER ● HYDROGENATED MICROCRYSTALLINE WAX ● CERA ALBA \/ BEESWAX ● VP\/VA COPOLYMER ● CETYL ALCOHOL ● PEG-100 STEARATE ● GLYCERYL STEARATE ● CETEARETH-12 ● HYDROGENATED CASTOR OIL ● OCTYLDODECANOL ● COPERNICIA CERIFERA CERA \/ CARNAUBA WAX ● GLYCERIN ● PARFUM \/ FRAGRANCE ● PEG-12 DIMETHICONE ●ISOPROPYL MYRISTATE ● BUTYROSPERMUM PARKII BUTTER \/ SHEA BUTTER ● PHENOXYETHANOL ● POLYQUATERNIUM-11 ● SILICA [NANO] \/ SILICA ● LIMONENE ● ETHYLHEXYLGLYCERIN ● HEXYL CINNAMAL ● ETHYLHEXYL METHOXYCINNAMATE ● LINALOOL ● BUTYLPHENYL METHYLPROPIONAL ● COUMARIN ● CITRAL ● BENZYL ALCOHOL ●\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Fix Paste suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Use a small amount daily; it’s reworkable and rinses out with regular shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I apply it to damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp for softer hold and to dry hair for stronger texture and grip.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":67551943131306,"sku":"B00CO1OJ9Q","price":75.73,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/loreal-professionnel-front-packaging-fix-paste.jpg?v=1790855905","url":"https:\/\/opulora.ca\/products\/loreal-professionnel-styling-fix-paste-extreme-hold-matte-finish-reworkable-texture-50-ml","provider":"OPULORA","version":"1.0","type":"link"}