{"product_id":"kevin-murphy-plumping-wash-densifying-shampoo-33-8-fl-oz-volumizing-lightweight-body-for-fine-hair","title":"KEVIN.MURPHY Plumping.Wash densifying shampoo 33.8 fl oz — volumizing, lightweight body for fine hair","description":"\u003cp\u003e\u003cstrong\u003eKEVIN.MURPHY PLUMPING.WASH is a densifying shampoo formulated to visibly thicken fine or thinning hair while nourishing scalp and strands for fuller, more resilient-looking hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for hair that needs body and strength, this concentrated 33.8 fl oz salon-size shampoo blends plant-derived actives and rice proteins to expand the hair shaft, gently cleanse, and promote the appearance of density. It suits daily use and pairs best with PLUMPING.RINSE to complete a targeted thickening routine. Free from parabens and sulphates, the formula focuses on lightweight volume without weighing hair down.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PLUMPING.WASH add volume without heaviness?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses rice bran and rice-derived amino acids to create a fuller hair shaft while maintaining a weightless feel. Mild surfactants gently remove buildup so strands can lift from the root and keep body between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRice bran and amino acids swell and strengthen the hair fiber for thicker appearance\u003c\/li\u003e\n  \u003cli\u003eLight, non-oily conditioning agents avoid flattening fine hair\u003c\/li\u003e\n  \u003cli\u003eMild cleansing system removes residue that can make hair limp\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich ingredients support scalp health and thicker-looking strands?\u003c\/h3\u003e\n\u003cp\u003eBotanical extracts like Ginger Root and Nettle are included for their traditional use in stimulating circulation and supporting scalp comfort, helping create a healthier environment for hair to appear fuller. Nutrient-rich components help fortify weakened strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGinger Root extract helps refresh and soothe the scalp\u003c\/li\u003e\n  \u003cli\u003eNettle extract contributes vitamins and minerals linked to scalp vitality\u003c\/li\u003e\n  \u003cli\u003eRice proteins reinforce the hair cortex for stronger, plumper strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use PLUMPING.WASH every day and with other styling products?\u003c\/h3\u003e\n\u003cp\u003eYes — the paraben- and sulphate-free formulation is gentle enough for daily cleansing while leaving room for styling treatments. For optimal densifying results, follow with KEVIN.MURPHY PLUMPING.RINSE and lightweight styling products designed for fine hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for routine daily use on most hair types prone to thinning\u003c\/li\u003e\n  \u003cli\u003ePairs best with the PLUMPING.RINSE to lock in body and manageability\u003c\/li\u003e\n  \u003cli\u003eCompatible with lightweight mousses, sprays, and root-lifting products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results should I expect and how quickly?\u003c\/h3\u003e\n\u003cp\u003eRegular use typically yields hair that looks fuller and feels stronger over time; immediate benefits include a cleaner scalp, improved lift at the roots, and smoother strand texture. Long-term visible thickening depends on consistent use and complementary products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate: cleaner, more voluminous feel after the first wash\u003c\/li\u003e\n  \u003cli\u003eShort term: increased lift and smoother, silkier strand surface\u003c\/li\u003e\n  \u003cli\u003eOngoing: gradual improvement in fullness when used with PLUMPING.RINSE\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PLUMPING.WASH is targeted at people with fine, thinning, or aging hair who want a salon-grade, cruelty-conscious solution to add body and strengthen strands. It suits anyone seeking daily-use densifying care that plays well with styling routines and helps hair look visibly fuller from root to tip.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHair type: fine, thinning, or aging hair seeking volume\u003c\/li\u003e\n  \u003cli\u003eUse: daily shampoo to improve appearance of density\u003c\/li\u003e\n  \u003cli\u003ePairing: follow with PLUMPING.RINSE for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS: Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Aloe Barbadensis Leaf Juice, Amodimethicone, Panthenol, Acronychia Acidula Fruit Extract, Callitris Columellaris Leaf\/Wood Extract, Callitris Glaucophylla Leaf Extract, Butyrospermum Parkii Butter, Oryza Sativa Bran Oil, Rice Amino Acids, Hydrolyzed Pea Protein, Bromelain, Papain, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Propylene Glycol Dicaprylate\/Dicaprate, Polyquaternium-37, Silicone Quaternium-16,\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PLUMPING.WASH safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its paraben- and sulphate-free formula is gentle for everyday washing and suitable for fine, thinning hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Should I use PLUMPING.RINSE after this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For best densifying results, follow with PLUMPING.RINSE to condition and enhance fullness from root to tip.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":67556037656746,"sku":"B00JS9JPK0","price":218.06,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/kevin-murphy-plumping-wash-front-bottle.jpg?v=1790929303","url":"https:\/\/opulora.ca\/products\/kevin-murphy-plumping-wash-densifying-shampoo-33-8-fl-oz-volumizing-lightweight-body-for-fine-hair","provider":"OPULORA","version":"1.0","type":"link"}