{"product_id":"kevin-murphy-free-hold-styling-paste-medium-hold-3-5-oz-2-pack-flexible-control-natural-shine","title":"KEVIN.MURPHY FREE.HOLD Styling Paste, Medium Hold — 3.5 oz 2-Pack, Flexible Control \u0026 Natural Shine","description":"\u003cp\u003e\u003cstrong\u003eFREE.HOLD is a medium-hold styling paste from KEVIN.MURPHY that sculpts hair with flexible control, natural shine, and thickening texture without sulfates or parabens.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday shaping and texture, KEVIN.MURPHY FREE.HOLD gives hair definition without stiffness, making it easy to restyle throughout the day. The lightweight cream blends nourishing waxes and yerba mate to add body and a glossy finish, while staying kind to the scalp and the environment. Packaged as a convenient 2-pack, this 3.5 oz styling paste is suited to both salon use and at-home routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does FREE.HOLD change hair texture and volume?\u003c\/h3\u003e\n\u003cp\u003eFREE.HOLD adds subtle thickness and separation so styles look fuller without appearing crunchy. The formulation combines carnauba wax for body and lanolin-derived wax to smooth cuticles, which together lift hair strands and enhance texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCarnauba wax increases strand thickness and tactile fullness.\u003c\/li\u003e\n  \u003cli\u003eLanolin wax provides slip for smoother styling and reduced frizz.\u003c\/li\u003e\n  \u003cli\u003eYerba mate contributes shine for a healthy-looking finish.\u003c\/li\u003e\n  \u003cli\u003eMedium hold keeps movement natural while preserving shape.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill FREE.HOLD work for my hair type and routine?\u003c\/h3\u003e\n\u003cp\u003eThis paste is formulated to be versatile across hair types—fine, medium or coarse—and to adapt to different routines, from quick touch-ups to longer styling sessions. A small amount tamed through the lengths or worked into roots gives control without heaviness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: use sparingly at roots for lift and control.\u003c\/li\u003e\n  \u003cli\u003eMedium hair: apply through mid-lengths to ends for texture and definition.\u003c\/li\u003e\n  \u003cli\u003eCoarse hair: warm between palms first to ease distribution and smooth flyaways.\u003c\/li\u003e\n  \u003cli\u003eRestyling: absorbent, flexible finish allows reshaping during the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply FREE.HOLD for best results?\u003c\/h3\u003e\n\u003cp\u003eWarm a pea-sized amount between your palms, then work evenly through dry or towel-dried hair, focusing on areas that need definition or hold. For piecey looks, twist small sections between fingers; for broader control, rake product through roots and comb lightly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with less—you can always add more to increase hold.\u003c\/li\u003e\n  \u003cli\u003eApply to dry hair for texture and separation; damp hair for softer shaping.\u003c\/li\u003e\n  \u003cli\u003eUse fingers for textured finishes or a comb for smoother styles.\u003c\/li\u003e\n  \u003cli\u003eWash out easily with regular shampoo; no heavy buildup expected.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients support hold and hair care in this paste?\u003c\/h3\u003e\n\u003cp\u003eFREE.HOLD blends functional waxes and plant-derived extracts to create hold, shine, and manageability without harsh additives. It’s sulfate-free, paraben-free, and cruelty-free, following KEVIN.MURPHY’s environmentally conscious product standards.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCarnauba wax — creates thickness and structure.\u003c\/li\u003e\n  \u003cli\u003eLanolin wax — lubricates and smooths hair and scalp surfaces.\u003c\/li\u003e\n  \u003cli\u003eYerba mate — boosts shine and a vibrant finish.\u003c\/li\u003e\n  \u003cli\u003eFormulated without sulfates or parabens; cruelty-free production.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: FREE.HOLD is ideal for people who want medium, flexible hold with a natural glossy finish and added thickness, including color-treated and everyday-styled hair. Whether you’re refining salon looks at home or seeking a low-residue product that allows restyling, this 2-pack gives value for frequent users and professionals alike.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua) (Eau), Petrolatum, Cetearyl Alcohol, Lanolin Wax, Bis-Diglyceryl Polyacyladipate-2, VP\/VA Copolymer, PVP, Copernicia Cerifera (Carnauba) Wax, Ozokerite, Propylene Glycol, Ceteareth-25, Diethylhexyl Maleate, PEG-40 Hydrogenated Castor Oil, Alcohol Denat., Ilex Paraguariensis Leaf Extract, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Pogostemon Cablin Oil, Hydrogenated Polydecene, Trideceth-10, PEG-10 Soy Sterol, Sodium Polyacryloyldimethyl Taurate, Phenoxyethanol, Ethylhexylglycerin, Fragrance (Parfum), Evernia Furfuracea (Treemoss) Extract, Limonene, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is FREE.HOLD suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its formula is sulfate- and paraben-free, gentle for color-treated hair while providing medium, flexible hold.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Begin with a pea-sized amount, add more only if needed to avoid weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":67556308320426,"sku":"B0G1ZDJV9X","price":161.55,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/kevin-murphy-free-hold-front-packaging_07a4c371-9079-4063-8e97-07702d1f27e2.jpg?v=1790932087","url":"https:\/\/opulora.ca\/products\/kevin-murphy-free-hold-styling-paste-medium-hold-3-5-oz-2-pack-flexible-control-natural-shine","provider":"OPULORA","version":"1.0","type":"link"}