{"product_id":"kevin-murphy-free-hold-hair-styling-paste-3-5-oz-medium-hold-flexible-texture-subtle-shine","title":"KEVIN.MURPHY FREE.HOLD Hair Styling Paste — 3.5 oz Medium Hold, Flexible Texture \u0026 Subtle Shine","description":"\u003cp\u003e\u003cstrong\u003eFREE.HOLD is a medium-hold styling paste by KEVIN.MURPHY that sculpts hair with flexible control, subtle shine, and a naturally textured finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhether you want definition, separation, or light thickness, this lightweight paste works across hair types to create manageable styles without stiffness. Formulated with carnauba wax for body, lanolin wax for smoothness, and yerba mate for a glossy look, FREE.HOLD balances pliable hold and natural movement while avoiding sulphates and parabens.\u003c\/p\u003e\n\n\u003ch3\u003eHow does FREE.HOLD shape hair without feeling crunchy?\u003c\/h3\u003e\n\u003cp\u003eThe formula blends waxes and lightweight emollients to deliver a medium hold that stays workable throughout the day. Hair feels flexible rather than fixed, so you can reshape strands without needing more product.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCarnauba wax adds thickness and structure without stiffness.\u003c\/li\u003e\n  \u003cli\u003eLanolin wax smooths and lubricates for a soft finish.\u003c\/li\u003e\n  \u003cli\u003eYerba mate contributes subtle shine while keeping texture natural.\u003c\/li\u003e\n  \u003cli\u003eParaben- and sulphate-free base prevents heavy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill FREE.HOLD suit my hair type and styling goals?\u003c\/h3\u003e\n\u003cp\u003eYes—FREE.HOLD is formulated for use on all hair types and works particularly well when you want defined separation, added body, or a lived-in look. It performs on short to medium lengths and can be layered for stronger hold on thicker hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: provides lift and light thickness without weighing strands down.\u003c\/li\u003e\n  \u003cli\u003eMedium hair: sculpts texture and separation with moderate control.\u003c\/li\u003e\n  \u003cli\u003eThick hair: use slightly more product or combine with a blow-dryer for hold.\u003c\/li\u003e\n  \u003cli\u003eShort styles: excellent for sculpting and defining edges.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply FREE.HOLD for best results?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between your palms, working evenly through dry or slightly damp hair to build texture and shape. Start with less product; increase gradually to avoid overloading hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRub a pea-sized amount between hands to warm and soften the paste.\u003c\/li\u003e\n  \u003cli\u003eApply from roots to ends for volume or focus on mid-lengths to tips for separation.\u003c\/li\u003e\n  \u003cli\u003eUse fingertips to twist and define sections for a piecey finish.\u003c\/li\u003e\n  \u003cli\u003eRework during the day to refresh style; shampoo out when finished.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients give FREE.HOLD its performance and finish?\u003c\/h3\u003e\n\u003cp\u003eFREE.HOLD combines plant-derived waxes with conditioning agents to balance hold, texture, and shine while minimizing buildup. The ingredient choices emphasize styling performance alongside hair manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCarnauba wax—adds body and creates structure for styling.\u003c\/li\u003e\n  \u003cli\u003eLanolin wax—imparts smoothness and lubricity for softer strands.\u003c\/li\u003e\n  \u003cli\u003eYerba mate—enhances shine and a healthy-looking finish.\u003c\/li\u003e\n  \u003cli\u003eFree from sulphates and parabens; cruelty-free formulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: FREE.HOLD is ideal for anyone seeking a versatile, medium-hold styling paste that creates textured, natural-looking hair without stiffness. It’s a strong choice for people who want reworkable control—stylists and consumers alike—who prefer products formulated without sulphates or parabens and value manageable shine and thickness in their finished look.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, glycerin, dimethicone, cetyl alcohol, stearic acid, fragrance, tocopherol (vitamin E), preservatives.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is FREE.HOLD suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. FREE.HOLD is lightweight and reworkable, designed for regular styling; shampoo removes it easily.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will FREE.HOLD leave my hair greasy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It delivers natural shine without heavy greasiness when applied in small amounts and distributed evenly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":67554839625898,"sku":"B011SFW486","price":94.57,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/kevin-murphy-free-hold-front-jar_d22d7443-a7d3-487a-895c-e7d92a36d9ed.jpg?v=1790916163","url":"https:\/\/opulora.ca\/products\/kevin-murphy-free-hold-hair-styling-paste-3-5-oz-medium-hold-flexible-texture-subtle-shine","provider":"OPULORA","version":"1.0","type":"link"}