{"product_id":"kenra-platinum-deluxe-defense-shampoo-8-5oz-sulfate-free-strengthening-color-protecting","title":"Kenra Platinum Deluxe Defense Shampoo 8.5oz — Sulfate-Free Strengthening \u0026 Color Protecting","description":"\u003cp\u003e\u003cstrong\u003eKenra Platinum Deluxe Defense Shampoo is a sulfate-free daily cleanser designed to strengthen hair, help prevent breakage, protect color vibrancy, and add shine while supporting heat styling resilience.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo pairs advanced protective technology with a gentle, sulfate-free base to defend hair from the mechanical and thermal stresses of everyday styling. Formulated to work alongside Kenra Platinum Conditioner, it targets weakened strands to help reduce combing breakage, maintain moisture, and preserve color intensity through repeated washes. The lightweight texture creates a rich lather that rinses clean, leaving hair ready for styling without residue.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce breakage during styling?\u003c\/h3\u003e\n\u003cp\u003ePlatinum Deluxe Defense Shampoo fortifies hair so it better withstands combing and heat tools. Ingredients focus on rebuilding the hair’s surface and locking in moisture to reduce friction and strain on the strand.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReduces combing breakage by up to 91% versus damaged untreated hair.*\u003c\/li\u003e\n  \u003cli\u003eEnhances moisture retention to minimize dryness-related snapping.\u003c\/li\u003e\n  \u003cli\u003ePrepares hair for thermal styling by smoothing the cuticle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help keep my hair color from fading?\u003c\/h3\u003e\n\u003cp\u003eThe formula is optimized to protect color-treated hair by stabilizing pigments and reducing the impact of washing and heat. Regular use helps maintain vibrancy through repeated shampoos without harsh sulfates that can strip dye.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePreserves color vibrancy up to 82% after 20 washes when used as directed.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base minimizes pigment loss during cleansing.\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioning agents lock in shine without weighing color down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it suitable for daily use and all hair types?\u003c\/h3\u003e\n\u003cp\u003eYes — the gentle, non-stripping formulation is safe for frequent use and works on a wide range of hair textures. It cleanses and defends without over-drying, making it a versatile choice for fine, medium, and thick hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eScalp microbiome-friendly shampoo designed for daily routines.\u003c\/li\u003e\n  \u003cli\u003eBalances moisture and manageability for varied textures.\u003c\/li\u003e\n  \u003cli\u003eCompatible with color-treated, chemically processed, and heat-styled hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product support lasting style memory?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo helps hair hold shape and style by smoothing the cuticle and retaining controlled moisture levels. This improved hair surface enables styles to set and stay in place longer, reducing the need for frequent touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLocks in moisture to help the hair keep form and texture.\u003c\/li\u003e\n  \u003cli\u003eWorks with Kenra styling products and conditioners for extended hold.\u003c\/li\u003e\n  \u003cli\u003eReduces frizz and flyaways for cleaner silhouette and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Kenra Platinum Deluxe Defense Shampoo is ideal for anyone seeking a daily-strengthening cleanser that defends against breakage, preserves color, and supports heat styling. Choose it if you regularly use hot tools, have color-treated or fragile hair, or simply want a gentler sulfate-free shampoo that enhances shine and manageability.\u003c\/p\u003e\n\n\u003cp\u003e\u003csmall\u003e*Claim reference: reduces combing breakage vs. damaged untreated hair; color retention data reflects testing up to 20 washes.\u003c\/small\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, Betaine, Phenoxyethanol, Isostearamide MIPA, Sodium Lauryl Sulfoacetate, Fragrance\/Parfum, Hydroxyacetophenone, Dimethicone Propyl PG-Betaine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Glycol Distearate, Laureth-4, Glyceryl Laurate, Sodium Gluconate, Polyquaternium-73, Coconut Acid, Sodium Chloride, Benzoic Acid, Sodium Benzoate, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Fumaric Acid, Lactic Acid, Dehydroacetic Acid, Citrus Aurantium Peel Oil, Limonene, Benzyl Salicylate, CI 60730 (Ext. Violet 2), CI 42090 (Blue 1)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Kenra Platinum Deluxe Defense Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to help preserve color vibrancy through multiple washes when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo to see breakage reduction?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular daily cleanser; visible reduction in combing breakage can appear with consistent use alongside conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kenra","offers":[{"title":"Default Title","offer_id":67552086851754,"sku":"B0GNY9L95V","price":71.12,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/kenra-platinum-bottle-front.jpg?v=1790859587","url":"https:\/\/opulora.ca\/products\/kenra-platinum-deluxe-defense-shampoo-8-5oz-sulfate-free-strengthening-color-protecting","provider":"OPULORA","version":"1.0","type":"link"}