{"product_id":"jvr-purple-hair-mask-toner-for-blonde-bleached-gray-hair-9-88-oz-brassiness-neutralizer-conditioning-treatment","title":"JVR Purple Hair Mask Toner for Blonde, Bleached \u0026 Gray Hair 9.88 oz — Brassiness Neutralizer \u0026 Conditioning Treatment","description":"\u003cp\u003e\u003cstrong\u003eJVR Purple Hair Mask Toner is an intensive purple-toning mask that neutralizes brassiness while conditioning and repairing blonde, bleached, silver, and gray hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated to refresh cool tones and restore shine, this 9.88 oz mask combines violet pigments with keratin, argan oil, macadamia oil, panthenol and vitamin E to both tone and treat chemically processed hair. It works as a maintenance step between salon visits, depositing purple pigments to counteract yellow and orange undertones while delivering moisture and smoothing benefits without sulfates or parabens.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mask neutralize brassiness without dyeing my hair?\u003c\/h3\u003e\n\u003cp\u003eThe mask uses violet and purple pigments that sit on the hair surface to visually cancel warm yellow and orange tones through color theory, not permanent dye. Because the formula is a deposit-only toner and not a hair dye, it won’t alter your natural base color on dark hair but will visibly cool lighter shades.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments that counteract yellow\/orange oxidation.\u003c\/li\u003e\n  \u003cli\u003eTemporary deposit—fades with subsequent washes, allowing control.\u003c\/li\u003e\n  \u003cli\u003eSafe for regular use to maintain cooler tones between salon services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mask repair and hydrate damaged bleached hair?\u003c\/h3\u003e\n\u003cp\u003eYes—alongside toning, the mask contains conditioning and bond-supporting ingredients to improve texture and manageability. Keratin and panthenol help reinforce and smooth the hair shaft, while argan and macadamia oils supply lipids for softness and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin for smoothing and strengthening strands.\u003c\/li\u003e\n  \u003cli\u003eArgan and macadamia oils to lock in moisture and add luster.\u003c\/li\u003e\n  \u003cli\u003ePanthenol and vitamin E to reduce frizz and improve elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this purple mask and how long should I leave it on?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on how quickly your hair oxidizes and how strong you want the toning effect. For maintenance, use once weekly; for stronger brass reduction, apply 1–2 times per week. Leave the mask on for about 3–10 minutes—shorter for subtle toning, longer for deeper neutralization—then rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMaintenance: once weekly for light toning and conditioning.\u003c\/li\u003e\n  \u003cli\u003eStronger toning: 1–2 times weekly, adjusting leave-in time.\u003c\/li\u003e\n  \u003cli\u003e3–10 minute window gives customizable results and avoids over-depositing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for color-treated hair and daily use?\u003c\/h3\u003e\n\u003cp\u003eDesigned for color-treated hair, the formula is sulfate-free and paraben-free to reduce stripping and irritation. It’s intended as a regular treatment rather than a permanent color process, so it supports long-term color maintenance when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free to help protect color vibrancy.\u003c\/li\u003e\n  \u003cli\u003eNot a dye—will not permanently change hair color on dark shades.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for routine conditioning and toning upkeep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: JVR Purple Hair Mask Toner is suited to anyone with blonde, platinum, highlighted, silver, or gray hair who wants to reduce brassiness while improving softness and shine. It’s especially useful for people with bleached or chemically lightened hair needing both color maintenance and restorative conditioning between salon visits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua, Cetearyl Alcohol, Glycerin, Steartrimonium Chloride, Hydrolyzed Keratin, Macadamia Ternifolia Seed Oil, Panthenol, Sericin, Simmondsia Chinensis (Jojoba) Seed Oil, Copper Tripeptide-1, Argania Spinosa, Kernel Oil, Sodium Hyaluronate, Tocopheryl Acetate, Hydrolyzed Wheatprotein, Fragrance, Bis(C13-15 Alkoxy) Pg-Amodimethicone, Dimethicone, Phenoxyethanol, Aminoethylaminopropyl Dimethicone, Sodium Benzoate, Hydroxyethylcellulose, Dimethiconol, CI 60730, Stearamidopropyl Dimethyl- Amine, Citric Acid, Ethylhexylglycerin\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this turn my dark hair purple?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The mask deposits temporary violet pigments that visibly affect light blonde, platinum, and gray hair but won’t change dark base colors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the mask on for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave it 3–10 minutes depending on desired toning strength—shorter for subtle correction, longer for stronger neutralization.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"JVR","offers":[{"title":"Default Title","offer_id":67552085475498,"sku":"B0GVFFPS7H","price":69.43,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/jvr-purple-mask-front-jar.jpg?v=1790859543","url":"https:\/\/opulora.ca\/products\/jvr-purple-hair-mask-toner-for-blonde-bleached-gray-hair-9-88-oz-brassiness-neutralizer-conditioning-treatment","provider":"OPULORA","version":"1.0","type":"link"}