{"product_id":"just-nutritive-gray-hair-purple-shampoo-16-oz-color-safe-sulfate-free-toning","title":"Just Nutritive Gray Hair Purple Shampoo 16 oz — Color-Safe Sulfate-Free Toning","description":"\u003cp\u003e\u003cstrong\u003eJust Nutritive Gray Hair Shampoo is a natural, color-safe purple shampoo designed to neutralize yellowing and brassy tones while restoring shine and softness to gray, silver, and lightened hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 16 oz shampoo combines plant extracts and gentle cleansing agents to remove buildup and refresh cool-toned hair without sulfates, parabens, or artificial dyes. It targets the common challenges gray and silver hair face—brassiness, dullness, and dryness—by lifting yellowed particles and adding conditioning nutrients so strands look brighter and more manageable between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove yellowing and brassiness?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses purple-based toning principles to counteract warm yellow pigments that accumulate on gray or lightened hair. It cleanses scalp oils and environmental deposits that contribute to discoloration while depositing subtle violet pigments that neutralize brassy hues.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves surface buildup and pollutants that cause yellowing.\u003c\/li\u003e\n  \u003cli\u003eDeposits gentle toning pigments to balance warm tones.\u003c\/li\u003e\n  \u003cli\u003ePrevents residue; leaves hair clean without heavy film.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make my gray or silver hair look brighter and less dull?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo brightens dull strands by combining cleansing action with lightweight conditioning extracts. It helps restore natural luster and reduces the flat, powdery appearance some gray hair can develop, making hair appear fresher and more reflective of light.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains conditioning botanicals that smooth the hair cuticle.\u003c\/li\u003e\n  \u003cli\u003eAdds shine while avoiding heavy silicones that weigh hair down.\u003c\/li\u003e\n  \u003cli\u003eImproves manageability for smoother styling results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula safe for colored or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is formulated to be color-safe and free from sulfates, parabens, artificial colors, and synthetic fragrances, so it’s suitable for many color- or chemically treated hair types. As with any toning product, frequency should be adjusted based on hair porosity and color intensity to avoid over-toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formulation—no sulfates or parabens.\u003c\/li\u003e\n  \u003cli\u003eLight toning concentration for controlled use at home.\u003c\/li\u003e\n  \u003cli\u003eRecommended usage varies by desired coolness and hair condition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat nourishing ingredients help strengthen and soften strands?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo includes botanical extracts such as clover flower and guava fruit to help fortify and smooth hair fibers. These plant-derived components work with the cleansing base to reduce frizz, improve elasticity, and leave hair feeling softer without heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClover flower extract for gentle strengthening and resilience.\u003c\/li\u003e\n  \u003cli\u003eGuava fruit extract to help moisturize and enhance texture.\u003c\/li\u003e\n  \u003cli\u003eVitamins and nutrients that support overall hair health and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Just Nutritive Gray Hair Shampoo suits people with natural gray, silver, or lightened hair who want to control yellowing and brassiness while improving shine and manageability. It’s also a good option for anyone seeking a sulfate- and paraben-free toning shampoo that includes botanical extracts for everyday strengthening, especially between color appointments or when environmental buildup dulls cool tones.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAloe Barbadensis (Aloe Vera Hydrosol), Trifolium Pratense (Clover Flower) Extract, Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Oil, Thymus Vulgaris (Thyme) Oil, Salvia Sclarea (Clary Sage) Oil, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Rose Geranium) Oil, Methylcellulose, Caprylyl Glycol, Santalum Album (Sandalwood) Oil, Citric Acid, Panthenol (Vitamin B5).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times weekly depending on brassiness and hair porosity; adjust frequency to avoid over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for dyed gray or silver hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and free from sulfates and parabens, suitable for most dyed gray or silver hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Just Nutritive","offers":[{"title":"Default Title","offer_id":67553138966698,"sku":"B01IPNWC3G","price":84.08,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/just-nutritive-front-bottle-gray-hair-shampoo.jpg?v=1790886556","url":"https:\/\/opulora.ca\/products\/just-nutritive-gray-hair-purple-shampoo-16-oz-color-safe-sulfate-free-toning","provider":"OPULORA","version":"1.0","type":"link"}