{"product_id":"joico-defy-damage-protective-shampoo-33-8-fl-oz-bond-strengthening-color-safe-daily-cleanser","title":"Joico Defy Damage Protective Shampoo 33.8 fl oz — bond-strengthening, color-safe daily cleanser","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Protective Shampoo is a daily, bond-strengthening cleanser that strengthens hair, reduces breakage, and helps maintain salon color.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for those who want gentler cleansing without sacrificing results, this shampoo creates a rich lather to lift dirt, oil, and styling buildup while supporting hair’s internal bonds. It cleanses without harsh abrasion to the cuticle, helping strands look smoother and brighter after the first wash. Joico positions this product to protect color-treated hair and improve tensile strength with every use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce breakage and build strength?\u003c\/h3\u003e\n\u003cp\u003eThe formula targets weakened points along the hair shaft to reinforce connections between proteins that keep strands intact. Over repeated use it helps hair resist snapping and split ends by improving overall resilience. While not a repair cure, it supports healthier-looking strands and improved manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBond-supporting ingredients designed to fortify hair fiber structure.\u003c\/li\u003e\n  \u003cli\u003eDaily-use formulation that avoids harsh stripping of natural oils.\u003c\/li\u003e\n  \u003cli\u003eReported lab results show significantly less breakage after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect my color-treated hair and help vibrancy last?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is formulated to cleanse without stripping salon color, helping hues stay vivid longer. By minimizing cuticle roughness and preventing excessive fade, it helps keep color-rich tones looking fresh between appointments. It’s compatible with most colored and highlighted hair routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle surfactants that remove buildup while preserving pigments.\u003c\/li\u003e\n  \u003cli\u003eCuticle-friendly action to reduce color leaching and dulling.\u003c\/li\u003e\n  \u003cli\u003eUse with color-safe conditioners and treatments for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat experience can I expect when using it daily?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo produces a luxurious, sudsy lather that rinses clean and leaves hair feeling soft and manageable. Users often notice smoother, shinier strands right away, with improved texture over time. It works well as the daily first step in a strengthening haircare regimen.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRich foam for a spa-like cleansing sensation.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair touchably soft and visibly glossy after rinsing.\u003c\/li\u003e\n  \u003cli\u003eSuitable for most hair types, especially weakened or color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, working a small amount into a lather from roots to ends, then rinse thoroughly. Follow with a compatible conditioner or leave-in treatment to lock in moisture and protection. For intensified strength benefits, use alongside other products from the Defy Damage line.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage gently—avoid aggressive scrubbing to protect the cuticle.\u003c\/li\u003e\n  \u003cli\u003ePair with a strengthening conditioner or bond-repair treatment.\u003c\/li\u003e\n  \u003cli\u003eRegular, consistent use provides the most noticeable improvements.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage Protective Shampoo is ideal for people whose hair is weakened by chemical services, heat styling, or mechanical stress and who want to preserve color vibrancy. It suits daily washers seeking a luxurious foaming cleanse that supports bond strength, as well as color-treated clients looking to extend salon color life while improving overall hair texture.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER\/AQUA\/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG\/PPG-7\/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to cleanse gently while helping preserve color vibrancy and reduce premature fading.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use Joico Defy Damage Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s designed for daily use; follow with a conditioner or treatment for optimal strength and moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":67556380868778,"sku":"B0871KTLB2","price":125.96,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/joico-defy-damage-bottle-front.jpg?v=1790933620","url":"https:\/\/opulora.ca\/products\/joico-defy-damage-protective-shampoo-33-8-fl-oz-bond-strengthening-color-safe-daily-cleanser","provider":"OPULORA","version":"1.0","type":"link"}