{"product_id":"joico-defy-damage-protective-masque-5-1-fl-oz-bond-rebuilding-deep-repair-lightweight-moisture","title":"Joico Defy Damage Protective Masque 5.1 fl oz — Bond-Rebuilding Deep Repair \u0026 Lightweight Moisture","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Protective Masque is an intensive at-home treatment that rebuilds weakened hair bonds, restores softness and shine, and helps fortify hair against future damage after the first use.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade masque is formulated to penetrate the hair fiber and reconstruct internal bonds while delivering moisture without heaviness. It targets damage from chemical processes, heat styling, and everyday wear to leave hair feeling smoother, more resilient, and visibly glossy. Use it as a regular deep-conditioning step to maintain color vibrancy and strengthen hair structure over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this masque rebuild damaged hair bonds?\u003c\/h3\u003e\n\u003cp\u003eThe formula works by supplying reparative molecules that reconnect and reinforce broken internal links inside the hair shaft. These rebuilds help reduce breakage and improve elasticity so hair becomes less prone to snapping during brushing or styling. Results are engineered to be noticeable after a single application, with cumulative improvement with repeated use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTargets internal bond repair to reduce fiber weakness\u003c\/li\u003e\n  \u003cli\u003ePenetrates deeply for structural support, not just surface conditioning\u003c\/li\u003e\n  \u003cli\u003eDesigned for immediate improvement and ongoing maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it weigh my hair down or affect color?\u003c\/h3\u003e\n\u003cp\u003eJoico designed this masque to replenish moisture and protein balance without creating buildup, so hair remains light and bouncy. It helps maintain color longevity by restoring the hair's integrity, which reduces color fading caused by damaged strands. Suitable for color-treated hair when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight conditioning that avoids limpness\u003c\/li\u003e\n  \u003cli\u003eSupports color retention via stronger hair structure\u003c\/li\u003e\n  \u003cli\u003eSafe for regular use on chemically treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the masque for best results?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply a generous amount through towel-dried hair from mid-lengths to ends, leaving on for the recommended time before rinsing thoroughly. For deeper repair, leave it on slightly longer or use weekly as a targeted treatment. Combine with your regular Joico shampoo and conditioner to maximize the strengthening benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to clean, damp hair focusing on damaged areas\u003c\/li\u003e\n  \u003cli\u003eLeave in for the suggested time to let rebuilding ingredients work\u003c\/li\u003e\n  \u003cli\u003eRinse fully and style as usual; repeat weekly or as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat immediate improvements can I expect after using it?\u003c\/h3\u003e\n\u003cp\u003eYou can expect softer texture, increased shine, and reduced roughness after the first treatment. Hair typically feels smoother to the touch and easier to detangle, with a noticeable reduction in visible breakage. Continued use strengthens resistance to future damage from heat and chemical services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstantly softer, more manageable hair\u003c\/li\u003e\n  \u003cli\u003eImproved sheen and smoother surface appearance\u003c\/li\u003e\n  \u003cli\u003eLess breakage and easier styling over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: Joico Defy Damage Protective Masque is designed for anyone with weakened, chemically treated, heat-stressed, or brittle hair who wants a potent at-home repair treatment. It suits people seeking quick visible improvement plus a maintenance solution that reinforces hair health and supports longer-lasting color. Ideal for those who prefer salon-level rebuilding power without heavy residue.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps rebuild broken hair bonds\u003c\/li\u003e\n  \u003cli\u003eDeeply replenishes hair without weighing it down\u003c\/li\u003e\n  \u003cli\u003eSee results after the very first use\u003c\/li\u003e\n  \u003cli\u003eProactively builds hair’s resistance to damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER\/AQUA\/EAU, BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, AVENA SATIVA (OAT) PEPTIDE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, TOCOPHEROL, AMINOPROPYL DIMETHICONE, ISOPROPYL ALCOHOL, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, STEARTRIMONIUM CHLORIDE, OCTYLDODECANOL, PROPYLENE GLYCOL, ARGININE, CITRIC ACID, DIPROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM THOSULFATE, PEG-90M, GLYCERIN, PHENOXYETHANOL, SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico Defy Damage Masque?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once weekly for maintenance or 1–2 times weekly for damaged hair until improvement is seen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The masque helps strengthen hair structure, which can support color longevity when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":67552512868522,"sku":"B07NZVTRR9","price":80.96,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/joico-defy-damage-masque-front-jar.jpg?v=1790868643","url":"https:\/\/opulora.ca\/products\/joico-defy-damage-protective-masque-5-1-fl-oz-bond-rebuilding-deep-repair-lightweight-moisture","provider":"OPULORA","version":"1.0","type":"link"}