{"product_id":"immortal-nyc-texture-volume-powder-0-7oz-extra-strong-flexible-hold-natural-matte-finish","title":"Immortal NYC Texture \u0026 Volume Powder — 0.7oz Extra-Strong Flexible Hold, Natural Matte Finish","description":"\u003cp\u003e\u003cstrong\u003eImmortal NYC 'The One In A Million Dollars' is a concentrated texture and volume powder that delivers extra-strong, flexible hold with a natural matte finish for all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, 0.7oz (20gr) styling powder builds instant lift, grip, and texture without greasiness or heavy residue. Formulated from all-natural ingredients and free from alcohol, sulfates, silicones, parabens, ammonias, formaldehydes, and sodium chloride, it’s designed to create long-lasting shape and thickness while remaining simple to wash out. The powder is suitable for short to medium lengths and performs on fine, thick, straight, wavy, or curly hair, providing a clean, dry matte look that reads natural on camera and in person.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does the powder add volume and texture?\u003c\/h3\u003e\n\u003cp\u003eThe powder works immediately on contact: sprinkle or tap a small amount into roots and mid-lengths, then tousle to activate lift and separation. Within seconds you’ll feel increased grip and visible thickness without stiffness. It’s effective for quick styling refreshes between washes and builds when layered for heavier hold.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant root lift and thickness\u003c\/li\u003e\n  \u003cli\u003eVisible texture within seconds of application\u003c\/li\u003e\n  \u003cli\u003eLayerable for stronger hold without stickiness\u003c\/li\u003e\n  \u003cli\u003eWorks as a pick-me-up between shampoo days\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for a natural, matte finish?\u003c\/h3\u003e\n\u003cp\u003eApply a pinch to dry hair, focusing at the roots for volume or throughout lengths for separation and grit. Rub the powder between fingertips or shake directly into roots, then tousle and shape with fingers or a comb. The natural matte finish appears as the powder distributes and absorbs excess oil for a clean look that’s camera-ready.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse sparingly to avoid visible residue\u003c\/li\u003e\n  \u003cli\u003eTousle with fingers for relaxed texture\u003c\/li\u003e\n  \u003cli\u003eCombine with blow-drying for extra lift\u003c\/li\u003e\n  \u003cli\u003eMix with a small amount of cream for controlled definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it wash out easily and is it safe for everyday use?\u003c\/h3\u003e\n\u003cp\u003eThis formula rinses out with water and gentle shampoo without leaving a sticky buildup or stripping hair of its natural oils. Because it contains no harsh solvents or silicones, it’s safe for regular use and for most hair textures, including color-treated hair. Its concentrated formula means a little goes a long way, so a single 0.7oz container lasts through many applications.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRinses clean without heavy residue\u003c\/li\u003e\n  \u003cli\u003eFree of alcohol, sulfates, parabens, and silicones\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily styling and color-treated hair\u003c\/li\u003e\n  \u003cli\u003eConcentrated — economical use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it perform for different hair lengths and styles?\u003c\/h3\u003e\n\u003cp\u003eFor short cuts, it provides strong root lift, separation, and structure; for medium lengths, it adds body and a lived-in, textured finish; on longer hair it can create beachy texture and reduce limpness when applied lightly at roots and mid-lengths. The powder supports a range of looks from messy, undone styles to more controlled, piece-y finishes when combined with refined styling tools.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShort hair: defined separation and volume\u003c\/li\u003e\n  \u003cli\u003eMedium hair: choppy texture and grip\u003c\/li\u003e\n  \u003cli\u003eLong hair: root lift and light gritty texture\u003c\/li\u003e\n  \u003cli\u003eCompatible with matte pomades or creams for hybrid looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: If you want immediate, salon-style volume and texture without shine or stiffness, and prefer a clean ingredient list, this powder is for you. It fits busy people who need fast, fuss-free styling, creatives seeking textured definition, and anyone looking to stretch time between washes while keeping hair looking natural. Ideal for men, women, and teens who want an adaptable, easy-to-wash product that creates a matte, natural look with extra-strong yet flexible hold.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eGlycerin, Silica Dimethicone Silylate, Aqua, VP\/VA Copolymer, Parfum, Sodium Benzoate, Linalool, Hexyl Cinnamal, Coumarin, Limonene\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use for first-time application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea-sized amount, rubbing between fingertips and adding more as needed for thicker hold.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this powder safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is free from harsh sulfates and alcohols and rinses out clean without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":67550546526378,"sku":"B0C9NYYMQ3","price":63.06,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/immortal-nyc-front-compact-packaging.jpg?v=1790836883","url":"https:\/\/opulora.ca\/products\/immortal-nyc-texture-volume-powder-0-7oz-extra-strong-flexible-hold-natural-matte-finish","provider":"OPULORA","version":"1.0","type":"link"}