{"product_id":"goldwell-stylesign-roughman-texturizing-paste-100ml-vegan-matte-instant-maximum-hold-long-lasting-texture","title":"Goldwell StyleSign Roughman Texturizing Paste 100ml — Vegan Matte, Instant Maximum Hold \u0026 Long-Lasting Texture","description":"\u003cstrong\u003eGoldwell StyleSign Roughman Texturizing Paste is a quick-drying, vegan matte paste that gives instant maximum hold and long-lasting texture for creative styles.\u003c\/strong\u003e\n\n\u003cp\u003eRoughman Texturizing Paste from Goldwell delivers a rapid-dry formula designed to lock in structure and texture without shine. Formulated for color-safe styling and free from sulfates, alcohol and silicones, this 100ml paste is engineered to produce a durable matte finish and strong bundling effect for medium to coarse hair. The product is CO₂-compensated and vegan, offering a performance-focused option for styling that seeks longevity and control.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does this paste set and how long will styles last?\u003c\/h3\u003e\n\u003cp\u003eThe paste dries in seconds, allowing you to shape hair immediately and maintain the look throughout the day. When applied correctly, styles retain texture and control for up to 72 hours, depending on activity and hair type.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant quick-dry action for fast styling\u003c\/li\u003e\n  \u003cli\u003eHold factor 5\/5 for maximum control\u003c\/li\u003e\n  \u003cli\u003eLongevity up to 72 hours under normal conditions\u003c\/li\u003e\n  \u003cli\u003eBest results on medium to coarse hair textures\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat finish and texture does Roughman create?\u003c\/h3\u003e\n\u003cp\u003eRoughman produces a light matte effect with pronounced texture and separation, ideal for rugged, lived-in or sculpted looks. The paste promotes bundling for defined strands while avoiding glossy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight matte finish to reduce shine\u003c\/li\u003e\n  \u003cli\u003eStrong bundling for piecey definition\u003c\/li\u003e\n  \u003cli\u003eCreates tactile texture and separation\u003c\/li\u003e\n  \u003cli\u003eWorks well for short to mid-length styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for the best results?\u003c\/h3\u003e\n\u003cp\u003eFor maximum matte texture, work the paste into dry hair and shape with your fingers for a rough, separated effect. For sleeker styles or more controlled looks, distribute evenly through damp hair and comb through before drying.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to dry hair for strongest matte effect\u003c\/li\u003e\n  \u003cli\u003eUse on damp hair and comb for smoother styles\u003c\/li\u003e\n  \u003cli\u003eStart with a small amount; build as needed\u003c\/li\u003e\n  \u003cli\u003eReworkable throughout the day without greasy feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAre there safety or sustainability features to consider?\u003c\/h3\u003e\n\u003cp\u003eRoughman is dermatologically tested and free from sulfates, alcohol and silicones, reducing common irritants and buildup. The formula is vegan and the product is CO₂-compensated, reflecting measures to limit climate impact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologically tested for skin compatibility\u003c\/li\u003e\n  \u003cli\u003eVegan formulation with no animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, alcohol and silicones\u003c\/li\u003e\n  \u003cli\u003eCO₂-compensated for climate-neutral footprint\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Roughman Texturizing Paste is aimed at people with medium to coarse hair who want strong, matte control for creative and durable styles. It's a solid choice for anyone seeking quick-dry performance, piecey definition or a long-lasting, low-shine finish—suitable for both everyday wear and more sculpted, editorial looks.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Petrolatum, Ozokerite, Calcium Sulfate, Trilaureth-4 Phosphate, Bis-Diglyceryl Polyacyladipate- 2, Propanediol, Hydrated Silica, PEG-40 Hydrogenated Castor Oil, VP\/VA Copolymer, Glyceryl Stearate, PEG-100 Stearate, Hydroxyacetophenone, Sorbitan Caprylate, Cetrimonium Chloride, Caprylic\/Capric Triglyceride, Himanthalia Elongata Extract, BHT, Benzoic Acid, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Roughman on fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Roughman works best on medium to coarse hair; on fine hair use a very small amount to avoid weighing strands down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product affect colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—Roughman is color-safe, formulated to style without stripping or dulling hair color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":67551941460138,"sku":"B0CT8Z3HYD","price":74.68,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/goldwell-roughman-front-packaging.jpg?v=1790855853","url":"https:\/\/opulora.ca\/products\/goldwell-stylesign-roughman-texturizing-paste-100ml-vegan-matte-instant-maximum-hold-long-lasting-texture","provider":"OPULORA","version":"1.0","type":"link"}