{"product_id":"fenty-beauty-pro-filt-r-soft-matte-longwear-liquid-foundation-shade-420-buildable-medium-to-full-coverage","title":"FENTY BEAUTY Pro Filt’r Soft Matte Longwear Liquid Foundation — Shade 420, Buildable Medium-to-Full Coverage","description":"\u003cp\u003e\u003cstrong\u003eFenty Beauty Pro Filt’r Soft Matte Longwear Liquid Foundation in shade 420 is a longwear, soft-matte liquid foundation formulated to provide buildable medium-to-full coverage with a blurred, shine-controlled finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis foundation from FENTY BEAUTY by Rihanna is part of the Pro Filt’r line, designed to create a smooth, even base that lasts through daily activities. Shade 420 targets deeper complexions with neutral undertones, and the formula is intended to pair with a primer and proper skin prep for best application. The texture dries down to a soft matte that minimizes the appearance of shine while allowing customizable coverage.\u003c\/p\u003e\n\n\u003ch3\u003eHow should I prepare my skin before applying this foundation?\u003c\/h3\u003e\n\u003cp\u003eFor a smooth, even application, start with clean, hydrated skin. Moisturizing is especially important for drier skin types to avoid patchiness; after moisturizing, use Pro Filt’r Instant Retouch Primer to enhance wear and create an ideal surface for the foundation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCleanse thoroughly to remove oils and residues\u003c\/li\u003e\n  \u003cli\u003eApply a hydrating moisturizer suited to your skin type\u003c\/li\u003e\n  \u003cli\u003eUse Pro Filt’r Instant Retouch Primer for extended wear and smoother finish\u003c\/li\u003e\n  \u003cli\u003eAllow products to absorb before foundation application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat level of coverage and finish can I expect from shade 420?\u003c\/h3\u003e\n\u003cp\u003eThis formula delivers buildable medium-to-full coverage that can conceal unevenness while still looking skinlike when blended. The finish dries to a soft matte, reducing visible shine without creating a flat, cakey appearance when applied correctly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable coverage: light to full depending on layers\u003c\/li\u003e\n  \u003cli\u003eSoft matte finish for shine control\u003c\/li\u003e\n  \u003cli\u003eBlends easily with brush, sponge, or fingertips\u003c\/li\u003e\n  \u003cli\u003eBest used after primer for longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich tools and methods give the best application results?\u003c\/h3\u003e\n\u003cp\u003eUse your preferred tool—dense foundation brush, blending sponge, or clean fingertips—to achieve different coverage levels and finishes. A damp sponge often provides a more natural, skinlike finish, while a dense brush gives fuller coverage and more precise placement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDense brush for fuller, even coverage\u003c\/li\u003e\n  \u003cli\u003eDamp sponge for skinlike, blended finish\u003c\/li\u003e\n  \u003cli\u003eFingertips for targeted blending and warmth\u003c\/li\u003e\n  \u003cli\u003eLayer gradually to avoid excess product buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the foundation last and how do I set it?\u003c\/h3\u003e\n\u003cp\u003eThe Pro Filt’r formula is formulated with longwear in mind; setting with a translucent or skin-tone powder can extend wear and control shine in oily zones. Reapply or touch up as needed during long days, focusing on the T-zone or areas that naturally produce oil.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSet with a light dusting of translucent or colored powder\u003c\/li\u003e\n  \u003cli\u003eUse blotting papers for quick shine control without adding product\u003c\/li\u003e\n  \u003cli\u003eTouch up with minimal product to avoid cakiness\u003c\/li\u003e\n  \u003cli\u003eCombine with Pro Filt’r primer for enhanced longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: FENTY BEAUTY Pro Filt’r Soft Matte Longwear Liquid Foundation 420 is aimed at people with deeper skin tones seeking a neutral undertone match, shine control, and buildable coverage. It's suitable for those who prefer a soft matte finish and want a foundation that pairs well with primer and setting products. If you need a shade match or specific skin-concern guidance, consult color-match tools or test in natural light before purchase.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is shade 420 neutral, warm, or cool?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 420 is described as a neutral undertone for deeper complexions. Test in natural light to confirm your best match.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this foundation on dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—moisturize well first and consider a hydrating primer for smoother application and to prevent dry patches.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"FENTY BEAUTY","offers":[{"title":"Default Title","offer_id":67554733195434,"sku":"B0772DK647","price":101.91,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/fenty-beauty-pro-filtr-foundation-420-front-packaging.jpg?v=1790913750","url":"https:\/\/opulora.ca\/products\/fenty-beauty-pro-filt-r-soft-matte-longwear-liquid-foundation-shade-420-buildable-medium-to-full-coverage","provider":"OPULORA","version":"1.0","type":"link"}